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  1. California Automobile Tourism and Consumer Culture in US Literature
    Autor*in: Gross, Andrew S.
    Erschienen: 2003
    Verlag:  Universitätsbibliothek Johann Christian Senckenberg

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined... mehr

     

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined transcendentalist project, where drivers take to the open road to “discover” themselves in nature. The determinate context, however, is corporate rather than literary-historical. The earliest road books were advertisements. Their itineraries linked up with other spatial technologies (e.g. the conveyor belts in automobile plants and modern highways), transforming space into a vast production and distribution network. Production and distribution intersected in California, the state with the most automobiles per capita and the destination of most early road trips. The first section of the paper considers the journey to California from the perspective of Emily Post, who would later become a famous writer on etiquette. Post’s book is the narrative equivalent to the standardized roadside architecture, converting local difference into a tourist attraction, and local (especially ethnic) identity into a commodity. The next section considers the effects of commercial homogenization on gender, focusing on the moment when some women, taking the steering wheel, assumed agency as consumers. The primary texts here are some of the early novels of Sinclair Lewis, along with examples of sociology and advertising copy from the 1920s and 1930s. The final section analyzes the WPA Guidebook to California as a federal attempt to re-map corporate space—the space of tourist attractions and consumers—according to a progressive ideal. All three sections treat the tour form as a spatial and literary structure—a privileged topos, at once geographical and symbolic, where complex relations between identity and place are negotiated in the form of a journey. ; Goethe Universität Frankfurt am Main ; publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/36934

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800); Amerikanische Literatur in in Englisch (810); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; literarystudies; economics
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  2. Gender, Revolution, and the Political Unconscious in Rebecca Harding Davis' 'Life in the Iron Mills'
    Autor*in: Preis-Smith, Agata
    Erschienen: 1999

    Freie Universität Berlin mehr

     

    Freie Universität Berlin

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; genderstudies; culturalstudies; literarystudies
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  3. 'Irrational Zigzags': Cosmopolitanism in African American Intellectual History
    Autor*in: Posnock, Ross
    Erschienen: 1999

    Freie Universität Berlin mehr

     

    Freie Universität Berlin

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Amerikanische Literatur in in Englisch (810); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; culturalstudies
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  4. 'Every ship brings a word': Cultural and Literary Transfer from Germany to the United States in the First Half of the Nineteenth Century
    Autor*in: Mueller-Vollmer, Kurt
    Erschienen: 2003

    Freie Universität Berlin mehr

     

    Freie Universität Berlin

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; culturalstudies; literarystudies; history
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  5. California automobile tourism and consumer culture in American literature : 1916 to 1939
    Autor*in: Gross, Andrew
    Erschienen: 2003

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined... mehr

     

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined transcendentalist project, where drivers take to the open road to “discover” themselves in nature. The determinate context, however, is corporate rather than literary-historical. The earliest road books were advertisements. Their itineraries linked up with other spatial technologies (e.g. the conveyor belts in automobile plants and modern highways), transforming space into a vast production and distribution network. Production and distribution intersected in California, the state with the most automobiles per capita and the destination of most early road trips. The first section of the paper considers the journey to California from the perspective of Emily Post, who would later become a famous writer on etiquette. Post’s book is the narrative equivalent to the standardized roadside architecture, converting local difference into a tourist attraction, and local (especially ethnic) identity into a commodity. The next section considers the effects of commercial homogenization on gender, focusing on the moment when some women, taking the steering wheel, assumed agency as consumers. The primary texts here are some of the early novels of Sinclair Lewis, along with examples of sociology and advertising copy from the 1920s and 1930s. The final section analyzes the WPA Guidebook to California as a federal attempt to re-map corporate space—the space of tourist attractions and consumers—according to a progressive ideal. All three sections treat the tour form as a spatial and literary structure—a privileged topos, at once geographical and symbolic, where complex relations between identity and place are negotiated in the form of a journey.

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Amerikanische Literatur in in Englisch (810)
    Lizenz:

    publikationen.ub.uni-frankfurt.de/home/index/help ; info:eu-repo/semantics/openAccess
  6. Gender, Revolution, and the Political Unconscious in Rebecca Harding Davis' 'Life in the Iron Mills'
    Autor*in: Preis-Smith, Agata
    Erschienen: 1999

    Freie Universität Berlin mehr

     

    Freie Universität Berlin

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; genderstudies; culturalstudies; literarystudies
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  7. 'Irrational Zigzags': Cosmopolitanism in African American Intellectual History
    Autor*in: Posnock, Ross
    Erschienen: 1999

    Freie Universität Berlin mehr

     

    Freie Universität Berlin

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Amerikanische Literatur in in Englisch (810); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; culturalstudies
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  8. 'Every ship brings a word': Cultural and Literary Transfer from Germany to the United States in the First Half of the Nineteenth Century
    Autor*in: Mueller-Vollmer, Kurt
    Erschienen: 2003

    Freie Universität Berlin mehr

     

    Freie Universität Berlin

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; culturalstudies; literarystudies; history
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  9. California Automobile Tourism and Consumer Culture in US Literature
    Autor*in: Gross, Andrew S.
    Erschienen: 2003
    Verlag:  Universitätsbibliothek Johann Christian Senckenberg

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined... mehr

     

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined transcendentalist project, where drivers take to the open road to “discover” themselves in nature. The determinate context, however, is corporate rather than literary-historical. The earliest road books were advertisements. Their itineraries linked up with other spatial technologies (e.g. the conveyor belts in automobile plants and modern highways), transforming space into a vast production and distribution network. Production and distribution intersected in California, the state with the most automobiles per capita and the destination of most early road trips. The first section of the paper considers the journey to California from the perspective of Emily Post, who would later become a famous writer on etiquette. Post’s book is the narrative equivalent to the standardized roadside architecture, converting local difference into a tourist attraction, and local (especially ethnic) identity into a commodity. The next section considers the effects of commercial homogenization on gender, focusing on the moment when some women, taking the steering wheel, assumed agency as consumers. The primary texts here are some of the early novels of Sinclair Lewis, along with examples of sociology and advertising copy from the 1920s and 1930s. The final section analyzes the WPA Guidebook to California as a federal attempt to re-map corporate space—the space of tourist attractions and consumers—according to a progressive ideal. All three sections treat the tour form as a spatial and literary structure—a privileged topos, at once geographical and symbolic, where complex relations between identity and place are negotiated in the form of a journey. ; Goethe Universität Frankfurt am Main ; publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/36934

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800); Amerikanische Literatur in in Englisch (810); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; literarystudies; economics
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  10. Need Assessment in Practice - Methods, Experiences and Trends
    Autor*in: Geschka, Horst; Herstatt, Cornelius
    Erschienen: 1999

    The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were developed, in theory as well as in practice. These procedures entered... mehr

     

    The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were developed, in theory as well as in practice. These procedures entered literature as so called “need-assessment“ approaches (see e.g. Holt, Geschka, Peterlongo 1984). However, the application of these procedures to different industrial sectors and types of firms as well as the benefit achieved for innovation in practice, remained unexplored to a great extent till the nineties, except for a few documented experiences and case studies (see e. g. Herstatt 1998). Geschka and Herstatt carried out the first empirical study in Switzerland in 1990/91. This study was confined to the Swiss mechanical industry and the results were published in “Die Unternehmung” 3/91 (Geschka, Herstatt 1991). An identical survey was repeated in 1998 within the scope of a research project together with the Institute of International Innovation Management of the University of Bern (*). The scope was extended to the chemical industry and the electrical industry. Some results from the first study were confirmed. Nevertheless, differences were noticed as well, especially with regard to the use of several methods to record innova-tion needs, it was also found that different industries have different preferences with respect to methods due to specifics of the branch. In this paper, we describe the results of the current study, go into the differences between both studies, and discuss these and the possible ration-als in the interviewed companies.

     
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    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: innovation management; need-assessment; Marktforschung; Bedarfsermittlung; Innovationsmanagement
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/
  11. Approaches to the "Fuzzy Front End" of innovation
    Autor*in: Verworn, Birgit; Herstatt, Cornelius
    Erschienen: 1999

    In new product development (NPD) unacceptably high failure rates have often been related to insufficiencies during the early development phases. Nevertheless, only little effort is devoted to the early phases, in theory as well as in practice, and... mehr

     

    In new product development (NPD) unacceptably high failure rates have often been related to insufficiencies during the early development phases. Nevertheless, only little effort is devoted to the early phases, in theory as well as in practice, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is surprising that only little research has treated the so called "fuzzy front end" of innovation. In this paper we discuss if process models lead to success in the early development phases. Therefore, the discussion about process models for the whole innovation process is briefly summarized and findings applied to the “fuzzy front end”. Due to high uncertainties with a wide range between different innovations in the early phases, process models are found to lead to success for incremental innovations with low market and technological uncertainty only. For innovations with a high market and/or technological uncertainty, a learning-based approach is suggested.

     
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    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: breakthrough innovation; fuzzy front end; innovation management; innovation process; new product development; stage-gate process; Produktentwicklung; Produktinnovation
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/
  12. Management of R&D Cooperation
    Autor*in: Müller, Christian; Herstatt, Cornelius
    Erschienen: 1999

    Because of the high degree of technological complexity and the increasing convergence of new technologies, it is becoming more and more difficult to develop advanced products for those companies who solely rely on their own in-house core... mehr

     

    Because of the high degree of technological complexity and the increasing convergence of new technologies, it is becoming more and more difficult to develop advanced products for those companies who solely rely on their own in-house core competencies´. One possible response made to these rising requirements is the consideration of cooperation with other companies. Since prior research on cooperation is extensive in its theoretical scope and diverse in its disciplinary bases, it seems appropriate to give a short overview on the literature. In this article, we pursue two purposes: Firstly, we provide a brief and comprehensive picture of theoretical findings on technology-related cooperation pertinent to practitioners by using a process-oriented framework which helps us to integrate the existing literature from different academic disciplines. Secondly, while management scholars have primarily tended to focus on certain research streams, we draw attention to some issues not sufficiently covered by the literature today. We highlight the importance of the technological content (incremental vs. breakthrough and product vs. process innovations) as well as the orientation of the cooperation (horizontal vs. lateral) which should be considered in more detail in future research.

     
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    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: Unternehmenskooperation; Produktentwicklung
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/
  13. Reducing project related uncertainty in the fuzzy front end” of innovation – A comparison of German and Japanese product innovation projects
    Autor*in: Herstatt, Cornelius; Verworn, Birgit; Nagahira, Akio
    Erschienen: 2003

    In this paper, we are going to report on the results of an exploratory piece of research about the typical front-end-related activities in 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all... mehr

     

    In this paper, we are going to report on the results of an exploratory piece of research about the typical front-end-related activities in 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all cases we observed a range of activities to reduce project specific risks and revealed differences in the practice of innovation management in both the German and Japanese companies. We interviewed managers of 13 Japanese and 14 German enterprises concerning 14 Japanese and 14 German New Product Development projects. The focus of our research was the so called “fuzzy front end”, activities and typical deliverables in the innovation process which might be affected by front end management practice. Overall, in the case of the German as well as the Japanese projects, the uncertainties affected by the market or technology could successfully be reduced during the “fuzzy front end” and the majority of projects achieved their objectives and efficiency targets. Nevertheless, our study revealed differences in the way such uncertainties were reduced by the companies in Japan and Germany. Generally speaking, the 14 Japanese projects relied on a thorough planning, delegation of front end activities and strict controlling mechanisms to minimize deviations from front end specifications later in the innovation process and hence, achieved efficiency. In contrast, in the majority of the 14 German projects we could neither observe such a formal planning nor such an intensive controlling procedure supported by methods and tools as in the case of the Japanese projects. Instead, the companies in our German sample integrated relevant functions like R&D, marketing, sales, production or customer service from the beginning of the innovation process, usually already during the idea generation phase, to ensure that all critical information and perspectives were taken into consideration right from the beginning, to reduce uncertainties and later deviations as well as enhancing efficiency. ...

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: Fuzzy front end; innovation risk; uncertainty; idea generation; project selection; project planning; Japan; Germany; Produktinnovation; Produktentwicklung; Produktforschung; Operations Research
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/