Direkt zur Hauptnavigation springen Direkt zum Inhalt springen
info(at)avldigital.remove-this.de
Deutsch English
Letzte Suchanfragen

Ergebnisse für *

Zeige Ergebnisse 1 bis 2 von 2.

  1. Toward digital service-sales ambidexterity in industrial firms
    a microfoundations perspective
    Autor*in: Classen, Moritz
    Erschienen: [2022]

    Zugang:
    Resolving-System (kostenfrei)
    Verlag (kostenfrei)
    Verlag (kostenfrei)

    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Fernleihe:
    keine Fernleihe
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Dissertation
    Format: Online
    Weitere Identifier:
    Schlagworte: EDIS-5168; service transition; revenue models; frontline employees; value-based selling; digital transformation; sales force management; digital services; service-sales ambidexterity; Industrial services
    Umfang: 1 Online-Ressource (circa 137 Seiten), Illustrationen
    Bemerkung(en):

    Dissertation, Universität St. Gallen, 2022
  2. Optimal Distinctiveness across Revenue Models
    Performance Effects of Differentiation of Paid and Free Products in a Mobile App Market
    Autor*in: Angeren, Joey van; Vroom, Govert; McCann, Brian T.; Podoynitsyna, Ksenia; Langerak, Fred
    Erschienen: 2022
    Verlag:  SSRN, [S.l.]

    The optimal distinctiveness literature highlights a fundamental trade-off in product positioning within market categories: products should be distinct to minimize competition, but similar to build legitimacy. Most recently, this research has focused... mehr

    Zugang:
    Verlag (kostenfrei)

    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Fernleihe:
    keine Fernleihe

     

    The optimal distinctiveness literature highlights a fundamental trade-off in product positioning within market categories: products should be distinct to minimize competition, but similar to build legitimacy. Most recently, this research has focused on understanding sources of variance in the distinctiveness-performance relationship. We extend this literature with an examination of digital products and argue that the relationship depends on products’ revenue models: we theorize the relationship is inverted U-shaped for paid products but U-shaped for free products, owing to heightened privacy concerns of free product customers. We further argue that this latter relationship becomes flatter for free products that provide greater monetization transparency by publishing a privacy statement or adopting a freemium revenue approach. Hypotheses are tested using a sample of 250,000-plus Apple App Store apps

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Schriftenreihe: IESE Business School Working Paper
    Schlagworte: differentiation; legitimacy; machine learning; optimal distinctiveness; platforms; revenue models
    Umfang: 1 Online-Ressource (64 p)
    Bemerkung(en):

    Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 21, 2022 erstellt