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  1. Social media as a recruitment and data collection tool
    experimental evidence on the relative effectiveness of web surveys and chatbots
    Autor*in: Beam, Emily A.
    Erschienen: September 2022
    Verlag:  IZA - Institute of Labor Economics, Bonn, Germany

    Online technologies enable lower-cost, rapid data collection, but concerns about access and data quality impede their use in global research. I conduct a randomized experiment in the Philippines to test the effectiveness of web-form and chatbot... mehr

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    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signatur:
    DS 4
    Fernleihe:
    keine Fernleihe

     

    Online technologies enable lower-cost, rapid data collection, but concerns about access and data quality impede their use in global research. I conduct a randomized experiment in the Philippines to test the effectiveness of web-form and chatbot surveys of K-12 teachers recruited through social media and compare their effectiveness with phone surveys of teachers recruited from a pre-existing frame. Chatbot surveys yield higher response rates and higher-quality data than web-form surveys in terms of missed question and item differentiation. The results suggest that chatbot responses match CATI responses on multiple dimensions of quality. Relative to CATI, online methods also yield higher rates or information disclosure on potentially sensitive topics, revealing substantially higher levels of distress among teachers. I show that social-media-based recruitment can be an attractive alternative for targeted sampling and that online surveys can be implemented effectively at a fraction of the cost of phone surveys.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Weitere Identifier:
    hdl: 10419/265818
    Schriftenreihe: Discussion paper series / IZA ; no. 15597
    Schlagworte: remote surveys; survey experiments; chatbots; social media; remote education
    Umfang: 1 Online-Ressource (circa 46 Seiten), Illustrationen