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  1. Análise da evolução do acesso a serviços de TV por assinatura e de vídeos sob demanda no Brasil
    Autor*in: Carvalho, Alexandre Ywata de; Silva, Nícolas Nascimento Monteiro da; Coutinho, Paulo C.; Oliveira, André L.
    Erschienen: abril de 2024
    Verlag:  Instituto de Pesquisa Econômica Aplicada, Rio de Janeiro

    This study analyzes the recent transformations in the consumption profile of audiovisual media services, transformations mainly marked by the intensive use of the internet. Such a phenomenon has reconfigured the strategies adopted by providers of... mehr

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    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signatur:
    DS 194
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    This study analyzes the recent transformations in the consumption profile of audiovisual media services, transformations mainly marked by the intensive use of the internet. Such a phenomenon has reconfigured the strategies adopted by providers of traditional linear audiovisual media services, in response to the entry into the telecommunications market of non-linear segment companies, especially video-on-demand (VoD) service providers. The data used, all sourced from public databases, include the Continuous National Household Sample Survey (Pesquisa Nacional por Amostra de Domicílios Contínua - PNAD Contínua), the Family Budget Survey (Pesquisa de Orçamentos Familiares - POF), and the Information and Communication Technologies (ICT) Households survey (Tecnologias da Informação e Comunicação - TIC Domicílios) conducted by the Brazilian Internet Steering Committee (Comitê Gestor da Internet no Brasil - CGI.br). The objective is to present an overview of linear audiovisual media services, specifically subscription TV and VoD services. Furthermore, we conducted estimates to study the factors influencing consumption decisions and the substitution of subscription TV by VoD services, using the statistical technique called logistic regression.

     
    Export in Literaturverwaltung   RIS-Format
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    Quelle: Verbundkataloge
    Sprache: Portugiesisch
    Medientyp: Buch (Monographie)
    Format: Online
    Weitere Identifier:
    Schriftenreihe: Texto para discussão / Ipea ; 2987
    Schlagworte: video-on-demand; subscription TV services; logistic regression; public microdata
    Umfang: 1 Online-Ressource (circa 80 Seiten), Illustrationen