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The persuasive impact of online word of mouth characteristics
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Measuring risks for consumers, firms, and investors in the digital economy
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Zwischenmenschliche Attraktion und Kommunikation: Interdisziplinäre Ansätze, empirische Studien und Implikationen für das Relationship Marketing
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Real-time detection of buzzes in online social networks
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Platform design and innovation incentives
evidence from the product ratings system on Apple's App Store -
Going viral
propaganda, persuasion and polarization in 1932 Hamburg -
Variants of variance
the information utility of brand buzz dispersion -
User-generated Content: Strategien und Einsatz in der Marketingkommunikation
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Consumer Reviews and Regulation
Evidence from NYC Restaurants -
Digitization and pre-purchase information
the causal and welfare impacts of reviews and crowd ratings -
Sharing information
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Virales Marketing
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Technology mediated service encounters
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Interaktionen mit Social Media Influencern als Instrument zur Reduktion von Markenimagekonfusion
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Zur Glaubwürdigkeit von Influencern im Influencer Marketing
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Technology mediated service encounters
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The summer of 2020: situating digital media in scaling affective contagion
a case of the George Floyd video -
Empowered involvement and word of mouth
an agenda for academic inquiry -
Facebook-Fans und Konsumkapital in der Unterhaltungsbranche
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Virales Marketing
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Influencer Marketing: Eine empirische Multimethodenanalyse zur Markenwahrnehmung von Sportmodenherstellern auf Instagram
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When less is more
experimental evidence on information delivery during India's demonetization -
Technology Mediated Service Encounters.
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Word of mouth communication and search
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Allocating marketing resources