Cover -- Title -- Copyright -- Dedication -- Contents -- Acknowledgements -- How to use this book -- Introduction -- PART I How to get ideas -- 1 What is an idea? -- 2 Getting ideas from objects -- 3 The Lego example -- 4 Getting ideas from your own...
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Cover -- Title -- Copyright -- Dedication -- Contents -- Acknowledgements -- How to use this book -- Introduction -- PART I How to get ideas -- 1 What is an idea? -- 2 Getting ideas from objects -- 3 The Lego example -- 4 Getting ideas from your own life and the lives of your friends and family -- 5 Getting ideas from the news -- 6 Getting ideas from other (non-news) articles, including books, leaflets, the internet and any other printed matter -- 7 The magazine example -- 8 Getting ideas from people you don't know, places you've not been and things you haven't done before -- 9 Getting ideas from press releases, and from direct contact with charities and press officers -- PART II You've got an idea, now what? -- 10 Finding a hook -- 11 Key components of your article -- 12 Pitching and writing your article -- Appendix: Ideas! -- Glossary -- Index.
""Cover""; ""Title""; ""Copyright""; ""Dedication""; ""Contents""; ""Acknowledgements""; ""How to use this book""; ""Introduction""; ""PART I How to get ideas""; ""1 What is an idea?""; ""2 Getting ideas from objects""; ""3 The Lego example""; ""4 Getting ideas from your own life and the lives of your friends and family""; ""5 Getting ideas from the news""; ""6 Getting ideas from other (non-news) articles, including books, leaflets, the internet and any other printed matter""; ""7 The magazine example""
""8 Getting ideas from people you don't know, places you've not been and things you haven't done before""""9 Getting ideas from press releases, and from direct contact with charities and press officers""; ""PART II You've got an idea, now what?""; ""10 Finding a hook""; ""11 Key components of your article""; ""12 Pitching and writing your article""; ""Appendix: Ideas!""; ""Glossary""; ""Index""