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Religion - marketing's unwitting godparent
a case study of coffee branding and consumer loyalty -
Antecedents of customer loyalty (CL) in the mobile telecommunication companies in Cameroon
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Customer Experience im Einzelhandel
Einsatz digitaler In-Store-Technologien am Fallbeispiel Sephora Virtual Artist -
Religion - marketing's unwitting godparent
a case study of coffee branding and consumer loyalty -
From silver to platinum
the effect of frequent flier tier levels on airline demand -
Frontline employee inspiration in retailing
conceptualization, scale development, sources, and customer outcomes -
Driving Mobile App User Engagement through Gamification
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Development of a causal alumni loyalty model
cross-cultural and cross-gender investigations