Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors...
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Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
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Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
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Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions. Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis. Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if ... ' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models. * A unique approach with a 'road map' in the first section providing key questions to be asked * Provides a clear and robust framework for carrying out strategic analysis * Ideal for students tackling case study analysis * CD-ROM included
Accompanied by a CD-ROM, which provides a range of strategic analysis tools, PowerPoint tutorials, and support files
Includes bibliographical references (p. 253-257) and index
Electronic reproduction; Mode of access: World Wide Web
Introduction; A framework for strategic management; The big questions in strategic management; Where is the organization now?; What options open are possible for this organization?; What is the best way forward for the organization?; How can this be achieved?; The models and theories of strategic management; Defining and analyzing industries and organization environments; Strategic management style and organization structure; Financial analysis and appraisal; Portfolio Analysis; Dimensions of product and service advantage; Capabilities and competencies: sources of market advantage; Using the supply chain to get competitive advantage; Dominant logic, paradigms and strategic effectiveness; Strategy development process; Managing change and organization leadership; Using a balanced score card; Developing a business plan; Software support for strategic analysis; Case studies and their analysis; How to analyze case studies; William Morrison Supermarkets PLC; AB Machine Tools; Alpha Toiletries; Delamere Pottery; Snacks and Nibbles; References; Index.
