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  1. Campaigning in the Twenty-First Century
    A Whole New Ballgame?
    Autor*in: Johnson, Dennis W
    Erschienen: 2010; ©2011.
    Verlag:  Taylor & Francis Group, Florence

    So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade.... mehr

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    So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning-micro-targeting, online fundraising, digital communication, the new media-and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants. Book Cover -- Title -- Copyright -- Dedication -- Contents -- List of Tables -- Preface -- 1 The Modern Campaign -- 2 Communicating with Voters: The New Media -- 3 Communicating with Voters: The Old Media -- 4 Fundraising -- 5 Independent Voices -- 6 Taking the Pulse of the Electorate -- 7 Voter Identification, Contact, and Mobilization -- 8 Campaigning in the Next Decade -- Appendix A: Summary of Findings -- Appendix B: Timeline of Selected Campaign Firsts -- Notes -- Further Reading -- Index.

     
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    Volltext (Connect to MyiLibrary resource)
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9780203878965
    RVK Klassifikation: MG 70470 ; AP 17340 ; MF 1500
    Auflage/Ausgabe: 1st ed.
    Schlagworte: Political campaigns; Campaign management; Campaign management ; United States; Political campaigns ; United States; United States ; Politics and government ; 21st century; Electronic books
    Umfang: 1 online resource (150 pages)
    Bemerkung(en):

    Description based on publisher supplied metadata and other sources

    Book Cover; Title; Copyright; Dedication; Contents; List of Tables; Preface; 1 The Modern Campaign; 2 Communicating with Voters: The New Media; 3 Communicating with Voters: The Old Media; 4 Fundraising; 5 Independent Voices; 6 Taking the Pulse of the Electorate; 7 Voter Identification, Contact, and Mobilization; 8 Campaigning in the Next Decade; Appendix A: Summary of Findings; Appendix B: Timeline of Selected Campaign Firsts; Notes; Further Reading; Index;
  2. Fear, hate, and victimhood
    how George Wallace wrote the Donald Trump playbook
    Autor*in: Stoner, Andrew E.
    Erschienen: 2022
    Verlag:  University Press of Mississippi, Jackson ; Oxford University Press, Oxford

    Though separated by almost half a century, the campaigns of both George Wallace and Donald Trump broke new grounds for political partisanship and divisiveness. Andrew Stoner analyses the two candidates, their campaigns, and their speeches and... mehr

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    Standort:
    Universitätsbibliothek Kassel, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
    Fernleihe:
    keine Fernleihe

     

    Though separated by almost half a century, the campaigns of both George Wallace and Donald Trump broke new grounds for political partisanship and divisiveness. Andrew Stoner analyses the two candidates, their campaigns, and their speeches and activities, as well as their coverage by the media, through the lens of demagogic rhetoric.

     
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9781496838506
    Weitere Identifier:
    RVK Klassifikation: MF 3386 ; MG 70470
    Schriftenreihe: Race, rhetoric & media
    Mississippi scholarship online
    Schlagworte: Präsidentenwahl; Wahlkampf; Politische Rede; Political campaigns; Presidential candidates; Identity politics; Mass media
    Weitere Schlagworte: Wallace, George C (1919-1998); Trump, Donald (1946-)
    Umfang: 1 Online-Ressource (xiv, 223 pages), Illustrations (black and white).
    Bemerkung(en):

    Also issued in print: 2022

    Includes bibliographical references and index
  3. On the Stump
    Campaign Oratory and Democracy in the United States, Britain, and Australia
    Autor*in: Scalmer, Sean
    Erschienen: 2017
    Verlag:  Temple University Press, Philadelphia ; ProQuest, Ann Arbor, Michigan

    Standort:
    Universität Frankfurt, Elektronische Ressourcen
    Signatur:
    /
    Fernleihe:
    keine Fernleihe

    Standort:
    Universitätsbibliothek Gießen
    Fernleihe:
    keine Fernleihe
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9781439915059
    RVK Klassifikation: MG 70470
    Schlagworte: Politische Rede; Wahlkampf
    Umfang: 1 Online-Ressource (233 pages)
    Bemerkung(en):

    Description based on publisher supplied metadata and other sources
  4. Taking our country back
    the crafting of networked politics from Howard Dean to Barack Obama
    Autor*in: Kreiss, Daniel
    Erschienen: 2012
    Verlag:  Oxford University Press, New York

    Drawing on open-ended interviews with more than 50 political staffers, fieldwork during the 2008 electoral cycle, and archival research, the book follows a group of technically skilled Internet staffers who came together on the Howard Dean campaign... mehr

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    Standort:
    Universitätsbibliothek Kassel, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
    Fernleihe:
    keine Fernleihe

    Standort:
    Universität Mainz, Zentralbibliothek
    Fernleihe:
    keine Fernleihe

     

    Drawing on open-ended interviews with more than 50 political staffers, fieldwork during the 2008 electoral cycle, and archival research, the book follows a group of technically skilled Internet staffers who came together on the Howard Dean campaign and created a series of innovations in campaign organization, tools, and practice.

     
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9780199782536; 9780199950614 (Sekundärausgabe)
    Weitere Identifier:
    RVK Klassifikation: MG 70470
    Schriftenreihe: Oxford studies in digital politics
    Schlagworte: Wahlkampf; Management <Motiv>; Technische Innovation; Neue Medien; Internet
    Umfang: 1 Online-Ressource
    Bemerkung(en):

    Includes bibliographical references and index

    Online-Ausg.: