Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (pages 407-421) and index
pt. I. The problem of the image. Excessive style: the crisis of network television ; Unwanted houseguests and altered states: a short history of aesthetic posturing ; Modes of production: the televisual apparatus -- pt. II. The aesthetic economy of televisuality. Boutique: designer television/auteurist spin doctoring ; Franchiser: digital packaging/industrial-strength semiotics ; Loss leader: event status programming/exhibitionist history ; Trash TV: thrift-shop video/more is more ; Tabloid TV: styled live/ontological stripmall -- pt. III. Cultural aspects of televisuality. Televisual audience: interactive pizza ; Televisual economy: recessionary aesthetics ; Televisual politics: negotiating race in the L.A. rebellion -- Postscript: Intellectual culture, image, and iconoclasm