This study examines the way that the modernization and incorporation of the American publishing industry in the early twentieth century both helped to foment the emerging late industrial cultural hierarchy and capitalized on that same hierarchy to...
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This study examines the way that the modernization and incorporation of the American publishing industry in the early twentieth century both helped to foment the emerging late industrial cultural hierarchy and capitalized on that same hierarchy to increase readership and profits. More importantly, however, it attempts to trace the ways in which recently-introduced marketing techniques, reconceived ideas of audience, and new paradigms in author-publisher relations affected American writers of the 1930s and the literature they produced. Using case studies of authors chosen from various points on
Front Cover; The Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth-Century America; Copyright Page; Contents; Acknowledgments; Introduction; Chapter One. The Book Business in the 1920s and 30s: The Modernization of Publishing and Its Effects on Authors; Chapter Two. Djuna Barnes: Highbrow Authors and the Business of Publishing; Chapter Three. Lloyd Douglas: Raising White Banners over Disputed Passages―Writing as Craft and Collaboration; Chapter Four. Pearl Buck's Other Gods: Authors as Public Intellectuals and Activists
Chapter Five. William Faulkner: Making Peace with the MiddlebrowConclusion; Notes; Bibliography; Index;
