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  1. Promoting breast cancer screening take-ups with zero cost
    evidence from an experiment on formatting invitation letters in Italy
    Autor*in: Bertoni, Marco; Corazzini, Luca; Robone, Silvana
    Erschienen: March 2019
    Verlag:  IZA - Institute of Labor Economics, Bonn, Germany

    We ran a randomized field experiment to ascertain whether a costless manipulation of the informational content (restricted or enhanced information) and the framing (gain or loss framing) of the invitation letter to the breast cancer screening program... mehr

    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signatur:
    DS 4
    Fernleihe:
    keine Fernleihe

     

    We ran a randomized field experiment to ascertain whether a costless manipulation of the informational content (restricted or enhanced information) and the framing (gain or loss framing) of the invitation letter to the breast cancer screening program in Messina, Italy, affects the take-up rate. We show that giving enhanced loss-framed information about the risks of not having a mammography increases the take-up. This manipulation is especially effective among subjects with lower baseline take-ups - those living farther away from the screening site, residing in municipalities with low education, or with no recent screening experience - contributing to reduce socio-economic inequalities in screening. When we investigate the mechanisms behind our findings, we show that subjects exposed to our proposed manipulation are also less likely to postpone the appointment, signaling enhanced awareness about the risks related with delayed participation.

     
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Weitere Identifier:
    hdl: 10419/196691
    Schriftenreihe: Discussion paper series / IZA ; no. 12193
    Umfang: 1 Online-Ressource (circa 48 Seiten), Illustrationen