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  1. The creation of an avant-garde brand
    Heiner Müller’s self-presentation in the German public sphere
    Autor*in: Pohlmann, Jens
    Erschienen: [2023]; © 2023
    Verlag:  Peter Lang, Lausanne ; Berlin ; Oxford

    Standort:
    Bayerische Staatsbibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

    Standort:
    Universitätsbibliothek Regensburg
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Dissertation
    ISBN: 9781800798922; 180079892X
    Weitere Identifier:
    9781800798922
    RVK Klassifikation: GN 7881
    Schriftenreihe: German life and civilization ; vol. 75
    Schlagworte: Selbstdarstellung
    Weitere Schlagworte: Müller, Heiner (1929-1995); Artistic Critique of Capitalism; Branding; Marketing of Literature; Public Sphere; Avant-garde
    Umfang: xii, 192 Seiten, Diagramme, 23 cm, 313 g
    Bemerkung(en):

    Dissertation, Stanford University,
  2. <<The>> creation of an avant-garde brand
    Heiner Müller’s self-presentation in the German public sphere
    Autor*in: Pohlmann, Jens
    Erschienen: [2023]
    Verlag:  Peter Lang, Lausanne

    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Dissertation
    Format: Druck
    ISBN: 9781800798922; 180079892X
    Weitere Identifier:
    9781800798922
    DDC Klassifikation: Literaturen germanischer Sprachen; Deutsche Literatur (830)
    Schriftenreihe: German life and civilization ; vol. 75
    Schlagworte: Müller, Heiner; Selbstdarstellung;
    Weitere Schlagworte: Artistic Critique of Capitalism; Branding; Marketing of Literature; Public Sphere; Avant-garde
    Umfang: xii, 192 Seiten, Illustrationen, 23 cm, 313 g
    Bemerkung(en):

    Dissertation, Stanford University,
  3. <<The>> creation of an avant-garde brand
    Heiner Müller’s self-presentation in the German public sphere
    Autor*in: Pohlmann, Jens
    Erschienen: [2023]; © 2023
    Verlag:  Peter Lang, Lausanne ; Berlin

    «Pohlmann’s study of Müller’s media presence is one of the few English-language books on this important postwar dramatist in the past two decades. Embedded in a discussion of avant-garde aesthetics and ‘branding’ in capitalist market contexts, its... mehr

    Standort:
    Landesbibliothekszentrum Rheinland-Pfalz / Pfälzische Landesbibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

     

    «Pohlmann’s study of Müller’s media presence is one of the few English-language books on this important postwar dramatist in the past two decades. Embedded in a discussion of avant-garde aesthetics and ‘branding’ in capitalist market contexts, its nuanced focus examines Müller’s strategies for navigating the East-West divide prior to and after Germany’s unification in 1990.»(Marc Silberman, Professor Emeritus of German, University of Wisconsin–Madison)«The Creation of an Avant-Garde Brand is an impressive scholarly achievement that enlarges our understanding of postwar German culture in general and Heiner Müller in particular. Pohlmann convincingly demonstrates that Müller’s status as a leading figure of the avant-garde needs to be understood in light of his dynamic engagement with mass culture. Highly recommended.»(Matthew W.- Smith, Professor of German Studies and Theater & Performance Studies, Stanford University)Branding became a crucial technique over the course of the twentieth century. It changed the way we perceive politics and goods, but also works of art and authors. This development has called into question the traditional idea of authenticity as well as the intention to resist capitalist marketing practices.This book examines the extent to which an author like Heiner Müller adopted branding strategies to present himself in the public sphere, investigating the impact that this had on his public persona. By focusing on Müller, this study analyzes the self-presentation and promotion of an adversarial author who drew on the ideals of the avant-garde and the artistic critique of capitalism. Yet Müller also inserted himself into the mainstream public sphere and the media, arenas that are highly influenced by the laws of the market.- Thus, the author asks whether Müller’s use of marketing methods and media environments undermined his outsider credibility and the integrity of his work, or, alternatively, how he may have been able to develop strategies to engage with marketing principles and the media in ways that allowed him to remain subversive nonetheless, perhaps working within the system and against it at the same time

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Hinweise zum Inhalt
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Druck
    ISBN: 9781800798922
    Weitere Identifier:
    9781800798922
    Schriftenreihe: German life and civilization ; vol. 75
    Schlagworte: Artistic Critique of Capitalism; Branding; Marketing of Literature; Public Sphere; Avant-garde; PERFORMING ARTS / Film / General; SOCIAL SCIENCE / Media Studies
    Weitere Schlagworte: Hardcover, Softcover / Sprachwissenschaft, Literaturwissenschaft/Deutsche Sprachwissenschaft, Deutschsprachige Literaturwissenschaft
    Umfang: xii, 192 Seiten, Diagramme
  4. The creation of an avant-garde brand
    Heiner Müller’s self-presentation in the German public sphere
    Autor*in: Pohlmann, Jens
    Erschienen: [2023]
    Verlag:  Peter Lang, Lausanne

    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Hinweise zum Inhalt
  5. The creation of an avant-garde brand
    Heiner Müller’s self-presentation in the German public sphere
    Autor*in: Pohlmann, Jens
    Erschienen: [2023]; © 2023
    Verlag:  Peter Lang, Lausanne ; Berlin ; Oxford

    Standort:
    Archiv der Akademie der Künste, Bibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Dissertation
    ISBN: 9781800798922; 180079892X
    Weitere Identifier:
    9781800798922
    RVK Klassifikation: GN 7881
    Schriftenreihe: German life and civilization ; vol. 75
    Schlagworte: Selbstdarstellung
    Weitere Schlagworte: Müller, Heiner (1929-1995); Artistic Critique of Capitalism; Branding; Marketing of Literature; Public Sphere; Avant-garde
    Umfang: xii, 192 Seiten, Diagramme, 23 cm, 313 g
    Bemerkung(en):

    Dissertation, Stanford University,
  6. The creation of an avant-garde brand
    Heiner Müller's self-presentation in the German public sphere
    Autor*in: Pohlmann, Jens
    Erschienen: [2023]; © 2023
    Verlag:  Peter Lang, Lausanne

    "Branding became a crucial technique over the course of the twentieth century. It changed the way we perceive politics and goods, but also works of art and authors. This development has called into question the traditional idea of authenticity as... mehr

    Standort:
    Staats- und Universitätsbibliothek Bremen
    Signatur:
    03.p.3837
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

    Standort:
    Universitätsbibliothek Heidelberg
    Signatur:
    2023 A 11414
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

    Standort:
    Deutsches Literaturarchiv Marbach, Bibliothek
    Fernleihe:
    keine Ausleihe von Bänden, nur Papierkopien werden versandt

    Standort:
    Universitätsbibliothek Osnabrück
    Signatur:
    6278-552 5
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

    Standort:
    Saarländische Universitäts- und Landesbibliothek
    Signatur:
    2024-1241
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

     

    "Branding became a crucial technique over the course of the twentieth century. It changed the way we perceive politics and goods, but also works of art and authors. This development has called into question the traditional idea of authenticity as well as the intention to resist capitalist marketing practices. This book examines the extent to which an author like Heiner Muller adopted branding strategies to present himself in the public sphere, investigating the impact that this had on his public persona. By focusing on Muller, this study analyzes the self presentation and promotion of an adversarial author who drew on the ideals of the avant garde and the artistic critique of capitalism. Yet Muller also inserted himself into the mainstream public sphere and the media, arenas that are highly influenced by the laws of the market. Thus, the author asks whether Muller's use of marketing methods and media environments undermined his outsider credibility and the integrity of his work, or, alternatively, how he may have been able to develop strategies to engage with marketing principles and the media in ways that allowed him to remain subversive nonetheless, perhaps working within the system and against it at the same time"--

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Hinweise zum Inhalt
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Druck
    ISBN: 9781800798922
    Weitere Identifier:
    Schriftenreihe: German life and civilization ; vol. 75
    Schlagworte: Self-presentation; Branding (Marketing); Avant-garde (Aesthetics)
    Weitere Schlagworte: Müller, Heiner (1929-1995)
    Umfang: xii, 192 Seiten
  7. The Creation of an Avant-Garde Brand
    Heiner Müller’s Self-Presentation in the German Public Sphere
    Autor*in: Pohlmann, Jens
    Erschienen: [2023]; © 2023
    Verlag:  Peter Lang, Lausanne

    Standort:
    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
    Signatur:
    91.453.65
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Hinweise zum Inhalt
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Druck
    ISBN: 9781800798922; 180079892X
    Weitere Identifier:
    9781800798922
    DDC Klassifikation: Literaturen germanischer Sprachen; Deutsche Literatur (830)
    Schriftenreihe: German Life and Civilization ; Vol. 75
    Schlagworte: Avantgarde; Literaturpreis; Medien; Marketing; Rezeption; Selbstdarstellung
    Weitere Schlagworte: Müller, Heiner (1929-1995)
    Umfang: xii, 192 Seiten, Diagramme, 21 cm x 14.8 cm, 313 g
    Bemerkung(en):

    Literaturverzeichnis: Seite 179-188