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  1. The political economy of lockdown
    does free media matter?
    Erschienen: 26 March 2022
    Verlag:  Centre for Economic Policy Research, London

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    LZ 161
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    Universitätsbibliothek Mannheim
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Schriftenreihe: Array ; DP17143
    Schlagworte: COVID-19; lockdown; media freedom; responsiveness
    Umfang: 1 Online-Ressource (circa 67 Seiten)
  2. Accountability and responsiveness in managing Covid-19 in Bangladesh
    Erschienen: May 2022
    Verlag:  Institute of Development Studies, Brighton, United Kingdom

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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9781781189856
    Weitere Identifier:
    hdl: 20.500.12413/17373
    Schriftenreihe: IDS working paper ; volume 2022, number 568
    Schlagworte: Accountability; Bangladesh; Covid-19; governance; responsiveness; transparency
    Umfang: 1 Online-Ressource (circa 47 Seiten), Illustrationen
  3. The microfoundations of marketing agility
    a dynamic capabilities perspective
    Autor*in: Vario, Marco
    Erschienen: [2022]

    Marketing agility has emerged as an important construct in research for enabling marketing managers to thrive in dynamic markets. So far, however, marketing research has not provided sufficient guidance on how to develop marketing agility. Drawing on... mehr

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    Marketing agility has emerged as an important construct in research for enabling marketing managers to thrive in dynamic markets. So far, however, marketing research has not provided sufficient guidance on how to develop marketing agility. Drawing on the dynamic capabilities view, this study fills this research gap and explores the microfoundations — the specific skills, processes, and organizational features — that enable marketing agility. Based on 26 in-depth interviews with marketers, the findings reveal 17 microfoundations, which constitute a holistic marketing agility framework. Further, the findings demonstrate that marketing agility involves two types of agile market responses: (1) fast and (2) innovative responses. First, fast responses enable marketing managers to react as fast as possible to unpredictable market changes. Second, innovative responses allow marketers to shape their market by seizing innovation opportunities arising from new trends and customer insights. The findings also show that marketing agility is best suited to marketing activities that (1) are conducted in uncertain business environments, (2) can be tested on customers to generate learning, and (3) can be iteratively enhanced based on that learning. Finally, this study contributes to marketing research as well as the dynamic capabilities literature. It provides marketing managers with critical practical insights and identifies promising avenues for marketing research.

     

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    Beteiligt: Tomczak, Torsten (AkademischeR BetreuerIn); Gollnhofer, Johanna Franziska (AkademischeR BetreuerIn)
    Sprache: Englisch
    Medientyp: Dissertation
    Format: Online
    Weitere Identifier:
    5257
    Schlagworte: Agilität <Management>; Marketing; Innovation; Dynamische Fähigkeiten; EDIS-5257; microfoundations; innovation; responsiveness; agile marketing; dynamic capabilities; Marketing agility
    Umfang: 1 Online-Ressource (circa 136 Seiten), Illustrationen
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    Dissertation, University of St. Gallen, 2022

  4. Building supply chain resilience with digitalization
    Autor*in: Tan, Kim Hua
    Erschienen: [2023]
    Verlag:  Asian Development Bank Institute, Tokyo, Japan

    How resilient is your supply chain? The fallout from the COVID-19 pandemic laid bare the vulnerability of global supply chains. One of the main business challenges that firms faced was the lack of end-to-end supply chain visibility, which impacts... mehr

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    How resilient is your supply chain? The fallout from the COVID-19 pandemic laid bare the vulnerability of global supply chains. One of the main business challenges that firms faced was the lack of end-to-end supply chain visibility, which impacts critical operational decisions. If firms are unable to see what is happening in their supply chains, they will not be able to manage them well. In the aftermath of the pandemic, firms have been incorporating the lessons learnt from the pandemic to reconfigure supply chains and increase visibility and responsiveness to withstand future unanticipated disruptions as well as predictable events such as adverse weather or logistics delays. This paper aims to unpack how digitalization can support supply chain resilience and agility. The key questions are: a) What does it take to become more resilient? b) How can digital technologies play a part in providing greater certainty and flexibility to improve supply chain resilience? and c) How should firms go about implementing digital transformation? This paper discusses and explains the various dimensions, phases, and strategies of supply chain resilience. Resilience is understood as a function of a firm's capability to have a conscious awareness of complex interconnected environments and the reconciling capacity to swiftly manage key vulnerabilities. Hence, increased end-to-end visibility of the supply chains using advanced technology and digitalization is vital for firms to pick up early signals of uncertainties, thereby gaining sufficient time to orchestrate operations and resources to withstand disruptions. However, supply chain visibility is not about a collection of digital tools. The research reveals that the building blocks of digitalization capabilities are a triangle of interconnected value levers comprised of a digital workforce, digital backbone, and digital twin. The paper concludes with recommendations for policymakers on how to best help firms realize their digital potential to boost supply chain resilience.

     

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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Weitere Identifier:
    Schriftenreihe: ADBI working paper series ; no. 1389 (May 2023)
    Schlagworte: digitalization; supply chain resilience; capabilities; responsiveness
    Umfang: 1 Online-Ressource (circa 23 Seiten), Illustrationen