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1. Storytelling in luxury fashion

   brands, visual cultures, and technologies
   Beteiligt: Sikarskie, Amanda Grace (Herausgeber)

   Erschienen: 2021

   Verlag:  Routledge, Taylor & Francis Group, New York

   This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... mehr

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   Dortmund: Universitätsbibliothek Dortmund

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   Universitätsbibliothek Dortmund

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   This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing

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   Quelle:	Verbundkataloge
   Beteiligt:	Sikarskie, Amanda Grace (Herausgeber)
   Sprache:	Englisch
   Medientyp:	Buch (Monographie)
   Format:	Druck
   ISBN:	9780367901288
   Weitere Identifier:	9780367901288
   Schriftenreihe:	Routledge research in design studies
   Schlagworte:	America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
   Umfang:	xv, 193 Seiten, Illustrationen
   Bemerkung(en):	30 b/w images, 1 table and 31 halftones Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japan’s Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta – Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital Storytelling; Federica Carlotto and Andrea Tanner