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  1. Social media charity campaigns and pro-social behavior
    evidence from the Ice Bucket Challenge
    Autor*in: Fazio, Andrea; Scervini, Francesco; Reggiani, Tommaso
    Erschienen: 2022
    Verlag:  Masaryk University, Brno

    Social media play a relevant role in shaping social attitudes and economic behaviors of individuals. One of the first very well-known examples of social media campaign is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social... mehr

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    Verlag (kostenfrei)
    Resolving-System (kostenfrei)

    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signatur:
    DS 697
    Fernleihe:
    keine Fernleihe

     

    Social media play a relevant role in shaping social attitudes and economic behaviors of individuals. One of the first very well-known examples of social media campaign is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social networks in August 2014 aiming at collecting money for the research on amyotrophic lateral sclerosis (ALS). We rely on UK longitudinal data to investigate the causal impact of the Ice Bucket Challenge on pro-social behaviors. In detail, this study shows that having been exposed to the IBC increases the probability of donating money, and it increases the amount of donating money among those who donate at most £100. We also find that exposure to the IBC has increased the probability of volunteering and the level of interpersonal trust. However, all these results, but the one on the intensive margins of donations, have a short duration, limited to less than one year, supporting the prevalent consensus that social media campaigns may have only short-term effects.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Weitere Identifier:
    hdl: 10419/267971
    Auflage/Ausgabe: This version: July 6, 2022
    Schriftenreihe: MUNI ECON ; n. 2022, 09
    Schlagworte: Donations; Volunteering; Altruism; Social media campaigns; Ice bucket challenge
    Umfang: 1 Online-Ressource (circa 27 Seiten), Illustrationen
  2. Social media charity campaigns and pro-social behaviour
    evidence from the Ice Bucket Challenge
    Autor*in: Fazio, Andrea; Reggiani, Tommaso; Scervini, Francesco
    Erschienen: April 2023
    Verlag:  Cardiff Business School, Cardiff University, Cardiff, United Kingdom

    Social media use plays an important role in shaping individuals' social attitudes and economic behaviours. One of the first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social... mehr

    Zugang:
    Verlag (kostenfrei)
    Resolving-System (kostenfrei)

    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signatur:
    DS 159
    Fernleihe:
    keine Fernleihe

     

    Social media use plays an important role in shaping individuals' social attitudes and economic behaviours. One of the first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social media networks in August 2014, aiming to collect money for research on amyotrophic lateral sclerosis (ALS). We rely on UK longitudinal data to investigate the causal impact of the Ice Bucket Challenge on pro-social behaviours. In detail, this study shows that having been exposed to the IBC increases the probability of donating money, and it also increases the amount of money donated among those who donate at most ¿100. We also find that exposure to the IBC has increased the probability of volunteering and the level of interpersonal trust. However, all these results, except for the result on the intensive margins of donations, are of short duration and are limited to less than one year. This supports the prevalent consensus that social media campaigns may have only short-term effects.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Weitere Identifier:
    hdl: 10419/284168
    Schriftenreihe: Cardiff economics working papers ; no. E2023, 06
    Schlagworte: Donations; Volunteering; Altruism; Social media campaigns; Ice bucket challenge
    Umfang: 1 Online-Ressource (circa 20 Seiten), Illustrationen