Intro -- 1: Surviving the Language Wars -- 2: The Big Picture -- You Talkin' to Me? Speaking, Reading, and Writing -- Audience Awareness, or, Baiting the Hook -- Plain and Simple -- Hitting the Right Note -- Abstract Versus Concrete -- 3: Nuts and...
mehr
Intro -- 1: Surviving the Language Wars -- 2: The Big Picture -- You Talkin' to Me? Speaking, Reading, and Writing -- Audience Awareness, or, Baiting the Hook -- Plain and Simple -- Hitting the Right Note -- Abstract Versus Concrete -- 3: Nuts and Bolts -- Nouns and Pronouns -- Adjectives and Adverbs -- Verbs -- Building Sentences -- Paragraphs, Sections, and Chapters -- 4: Punctuation and Symbols -- The Period -- The Question Mark -- The Exclamation Point -- The Ellipsis -- The Comma -- The Colon -- The Semicolon -- The Dash -- The Hyphen -- The Apostrophe -- Brackets and Their Friends -- Quotation Marks -- The Slash -- Bullet Points -- The Hashtag -- The Ampersand -- The Smiley and Other Emoticons -- 5: Sentence Surgery: The Writer as Editor -- Pomposo Furioso -- The Academic Repeater -- The Confuser -- The Monster -- The Interrupter -- 6: Bells and Whistles: Bringing Things to Life -- Cadence -- Using the Figures -- 7: Perils and Pitfalls -- Contested Usages -- Red Rag Words -- Wrong Notes -- 8: Out into the World -- Long-Form Structure -- Letters -- Writing for the Screen -- Layout and Presentation -- Forms of Address -- Acknowledgments -- Index -- About the Author.
