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  1. Campaigning in the twenty-first century
    a whole new ballgame?
    Autor*in: Johnson, Dennis W.
    Erschienen: 2011
    Verlag:  Routledge, New York

    Standort:
    Hochschule Osnabrück, Bibliothek Campus Westerberg
    Signatur:
    ALT-H 65
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Druck
    ISBN: 0415800374; 0415800382; 0203878965; 9780415800372; 9780415800389; 9780203878965
    RVK Klassifikation: MG 70470 ; MF 1500 ; AP 17340
    Schlagworte: Political campaigns; Campaign management
    Umfang: xi, 137 S., 24 cm
    Bemerkung(en):

    Includes bibliographical references and index

    The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.
  2. Inside political campaigns
    theory and practice
    Autor*in: Johnson-Cartee, Karen S.
    Erschienen: 1997
    Verlag:  Praeger, Westport, Conn

    As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize... mehr

    Standort:
    Hochschulbibliothek Friedensau
    Signatur:
    Online-Ressource
    Fernleihe:
    keine Fernleihe

     

    As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to cho

     
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 0275955877; 9780275955878
    Schriftenreihe: Praeger series in political communication
    Schlagworte: Communication in politics; Political consultants; Campaign management
    Umfang: Online-Ressource (xxv, 266 p), ill
    Bemerkung(en):

    Includes bibliographical references (p. [225]-260) and index

    Electronic reproduction; Available via World Wide Web

    Contents; Political Advertising Transcripts; Series Foreword; Acknowledgments; Introduction; Chapter 1 The Evolution of Political Campaigning; Chapter 2 Modern Political Communication Consulting; Chapter 3 Understanding the Public Opinion Process in the United States; Chapter 4 Understanding Political Leadership; Chapter 5 Political Communication Effects; Chapter 6 Political Communication Research Methods and Applications; Chapter 7 Political Advertising; Chapter 8 Legal and Ethical Considerations; References; Index
  3. Campaigning in the Twenty-First Century
    A Whole New Ballgame?
    Autor*in: Johnson, Dennis W
    Erschienen: 2010; ©2011.
    Verlag:  Taylor & Francis Group, Florence

    So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade.... mehr

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    So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning-micro-targeting, online fundraising, digital communication, the new media-and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants. Book Cover -- Title -- Copyright -- Dedication -- Contents -- List of Tables -- Preface -- 1 The Modern Campaign -- 2 Communicating with Voters: The New Media -- 3 Communicating with Voters: The Old Media -- 4 Fundraising -- 5 Independent Voices -- 6 Taking the Pulse of the Electorate -- 7 Voter Identification, Contact, and Mobilization -- 8 Campaigning in the Next Decade -- Appendix A: Summary of Findings -- Appendix B: Timeline of Selected Campaign Firsts -- Notes -- Further Reading -- Index.

     
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    Volltext (Connect to MyiLibrary resource)
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9780203878965
    RVK Klassifikation: MG 70470 ; AP 17340 ; MF 1500
    Auflage/Ausgabe: 1st ed.
    Schlagworte: Political campaigns; Campaign management; Campaign management ; United States; Political campaigns ; United States; United States ; Politics and government ; 21st century; Electronic books
    Umfang: 1 online resource (150 pages)
    Bemerkung(en):

    Description based on publisher supplied metadata and other sources

    Book Cover; Title; Copyright; Dedication; Contents; List of Tables; Preface; 1 The Modern Campaign; 2 Communicating with Voters: The New Media; 3 Communicating with Voters: The Old Media; 4 Fundraising; 5 Independent Voices; 6 Taking the Pulse of the Electorate; 7 Voter Identification, Contact, and Mobilization; 8 Campaigning in the Next Decade; Appendix A: Summary of Findings; Appendix B: Timeline of Selected Campaign Firsts; Notes; Further Reading; Index;
  4. Political marketing
    theory and concepts
    Autor*in: Ormrod, Robert P.; Henneberg, Stephan; O'Shaughnessy, Nicholas Jackson
    Erschienen: 2013
    Verlag:  Sage, Los Angeles [u.a.]

    "Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical... mehr

    Standort:
    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

    Standort:
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signatur:
    A 2014/2113
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

    Standort:
    Hochschule Nordhausen, Hochschulbibliothek
    Signatur:
    MF 1000 O73
    Fernleihe:
    keine Fernleihe

     

    "Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: Short chapter introduction and learning summaries ; Discussion questions to share in the classroom ; Annotated suggestions for further reading ; Lists of key terms to consider."--Publisher's website

     
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Druck
    ISBN: 9780857025814; 9780857025807
    RVK Klassifikation: MF 4700 ; MF 1000
    Schriftenreihe: Sage advanced marketing series
    Schlagworte: Campaign management; Marketing
    Umfang: X, 209 S., graph. Darst.
    Bemerkung(en):

    IntroductionTheorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing. -- Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management.