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  1. Avatars and computer-mediated communication: a review of the definitions, uses, and effects of digital representations
    Autor*in: Nowak, Kristine L.; Fox, Jesse
    Erschienen: 2018

    Abstract: Avatars are growing in popularity and present in many interfaces used for computer-mediated communication (CMC) including social media, e-commerce, and education. Communication researchers have been investigating avatars for over twenty... mehr

     

    Abstract: Avatars are growing in popularity and present in many interfaces used for computer-mediated communication (CMC) including social media, e-commerce, and education. Communication researchers have been investigating avatars for over twenty years, and an examination of this literature reveals similarities but also notable discrepancies in conceptual definitions. The goal of this review is to provide a general overview of current debates, methodological approaches, and trends in findings. Our review synthesizes previous research in four areas. First, we examine how scholars have conceptualized the term “avatar,” identify similarities and differences across these definitions, and recommend that scholars use the term consistently. Next, we review theoretical perspectives relevant to avatar perception (e.g., the computers as social actors framework). Then, we examine avatar characteristics that communicators use to discern the humanity and social potential of an avatar (anthropomorphism, f

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Weitere Identifier:
    oai:gesis.izsoz.de:document/55777
    DDC Klassifikation: Publizistische Medien, Journalismus, Verlagswesen (070)
    Weitere Schlagworte: (thesoz)computervermittelte Kommunikation; (thesoz)Digitale Medien; (thesoz)Computerspiel; (thesoz)Repräsentation; (thesoz)Selbstdarstellung; (thesoz)Identität; (thesoz)virtuelle Realität; (thesoz)Kommunikationsverhalten; avatars; perception; digital environments; video games; social actors; anthropomorphism; human-computer interaction;
    Umfang: Online-Ressource
    Bemerkung(en):

    Veröffentlichungsversion

    begutachtet (peer reviewed)

    In: Review of Communication Research ; 6 (2018) ; 30-53
  2. On the internet you can be anyone
    an experiment on strategic avatar choice in online marketplaces
    Autor*in: Abraham, Diya; Greiner, Ben; Stephanides, Marianne
    Erschienen: 2021-02-02
    Verlag:  Masaryk University, Brno

    In order to decrease social distance and increase trust on their platforms, many online marketplaces allow traders to be represented by profile pictures or avatars. In a laboratory experiment, we investigate whether the presence of seller avatars... mehr

    Zugang:
    Verlag (kostenfrei)
    Resolving-System (kostenfrei)

    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signatur:
    DS 697
    Fernleihe:
    keine Fernleihe

     

    In order to decrease social distance and increase trust on their platforms, many online marketplaces allow traders to be represented by profile pictures or avatars. In a laboratory experiment, we investigate whether the presence of seller avatars affects trading behavior in a market. We contrast markets without avatars with markets where avatars truthfully represent traders and markets where avatars can be freely changed at any time and may thus be chosen strategically. At the aggregate level, we find that the presence of truthful avatars increases the trustwothiness of sellers, but that this effect is undone when avatars can be chosen strategically. We do not detect aggregate effects on buyers´ trusting choices. Female avatars are more trusted, and correspondignly in the treatment with free avatar choice men are more likely to represent themselves with a female avatar than vice versa.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Weitere Identifier:
    hdl: 10419/237411
    Schriftenreihe: MUNI ECON ; n. 2021, 02
    Schlagworte: online marketplaces; market design; trust and trustworthiness; avatars; strategic behavior
    Umfang: 1 Online-Ressource (circa 20 Seiten), Illustrationen