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  1. Intercultural Competence in the Information System Domain
  2. Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia
    Erschienen: Febrero 2024
    Verlag:  INESAD, [La Paz, Bolivia]

    Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's... mehr

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    DS 136
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    Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's primary producer of this grain in the past, Bolivia has relinquished its leadership, grappling with challenges related to performance and competitiveness when compared to other nations. This paper advocates for the implementation of marketing strategies, specifically focusing on Search Engine Marketing, to enhance the online visibility of Bolivian quinoa and thereby rejuvenate its presence in the global market. To achieve this objective, an analysis of the online presence of this product is conducted, accompanied by recommendations for its improvement.

     

    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Spanisch
    Medientyp: Buch (Monographie)
    Format: Online
    Weitere Identifier:
    hdl: 10419/297035
    Schriftenreihe: Serie documentos de trabajo sobre desarrollo / Instituto de Estudios Avanzados en Desarrollo ; no. 2024, 04
    Schlagworte: Digital Marketing; online presence; web analytics; search engine strategies; SEO; SEM
    Umfang: 1 Online-Ressource (circa 41 Seiten), Illustrationen