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Describe : a brief digression to discussion journalism is warranted -- Simplify : say more with less -- Avoid : don't become a fable about too much information -- Voice : say it out loud -- Reach : understand your audience -- Repeat : it worked for Shakespeare -- Mention : stamp your own currency -- Dial : search for silence, volume, and frequency -- Link : deduce the nature of short messages -- Word : expose the possibilities in phraseology, poetry, and invention -- Tame : apply multiple techniques toward the same end -- Cultivate : meet 140 characters, each with a unique story -- Branch : steady, organic growth is most manageable -- Filter : teach the machine to think ahead -- Open : give and you shall receive -- Imitate : there is nothing original, except in arrangement -- Iterate : practice a sequence of tiny adjustments -- Increase : do more -- Fragment : do is smaller. Front Matter -- Lead. Describe: A Brief Digression to Discuss Journalism is Warranted -- Simplify: Say More with Less -- Avoid: Don't Become a Fable about Too Much Information -- Value. Voice: Say It Out Loud -- Reach: Understand Your Audience -- Repeat: It Worked for Shakespeare -- Mention: Stamp Your Own Currency -- Dial: Search for Silence, Volume, and Frequency -- Link: Deduce the Nature of Short Messages -- Word: Expose the Possibilities in Phraseology, Poetry, and Invention -- Master. Tame: Apply Multiple Techniques Toward the Same End -- Cultivate: Meet 140 Characters, Each with a Unique Story -- Branch: Steady, Organic Growth is Most Manageable -- Evolve. Filter: Teach the Machine to Think Ahead -- Open: Give and You Shall Receive -- Imitate: There is Nothing Original, Except in Arrangement -- Iterate: Practice a Sequence of Tiny Adjustments -- Accelerate. Increase Do More -- Fragment Do It Smaller -- Recommended Reading -- Glossary -- Index. Make the most of your messages on Twitter, Facebook, and other social networking sites. The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social medi
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