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  1. The Nutri-Score in the German perception
    a qualitative expert-based study of front-of-pack visual nudging and consumer behaviour
    Autor*in: Skretkowicz, Yvette; Perret, Jens K.
    Erschienen: 2024
    Verlag:  ISM - International School of Management gGmbH, Dortmund

    The Nutri-Score is currently used in 7 countries in the EU and is part of the German reduction and innovation strategy to combat non-communicable diseases related to unhealthy eating. The Nutri-Score is intended to inform consumers and serves as a... mehr

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    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Fernleihe:
    keine Fernleihe

     

    The Nutri-Score is currently used in 7 countries in the EU and is part of the German reduction and innovation strategy to combat non-communicable diseases related to unhealthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food. The aim of this study is to investigate the significance, benefits, function and credibility of the Nutri-Score in Germany from the perspective of nutrition experts, business representatives from food companies, packaging experts and general consumers. A qualitative method was selected for the evaluation and a survey was conducted with the help of expert interviews with 23 industry experts on their personal opinion of the Nutri-Score. The qualitative method allowed the research questions to be considered from the perspective of different experts and two-sided responses showed that the answers varied depending on the professional background of the experts. In summary, it can be said that the Nutri-Score can be used as a guide for the average consumer, but there are still some suggestions for improvement, such as the consideration of additional ingredients, the controlling of the label and a fundamental holistic nutritional education.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9783758364532
    Schriftenreihe: ISM working paper ; no. 24
    Schlagworte: Nutri-Score; visual nudging; FMCG; nutrition policy; qualitative; expert interviews
    Umfang: 1 Online-Ressource (circa 34 Seiten)