Cover Page; Title Page; Copyright Page; Contents; Dedication; Also by Sam Leith; Introduction; Rhetoric Then and Now; The Five Parts of Rhetoric; The First Part of Rhetoric: Invention; Ethos; Logos; Pathos; Champions of Rhetoric I: Satan -- The...
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Cover Page; Title Page; Copyright Page; Contents; Dedication; Also by Sam Leith; Introduction; Rhetoric Then and Now; The Five Parts of Rhetoric; The First Part of Rhetoric: Invention; Ethos; Logos; Pathos; Champions of Rhetoric I: Satan -- The Original Silver-tongued Devil; The Second Part of Rhetoric: Arrangement; Champions of Rhetoric II: Marcus Tullius Cicero -- The Attack Dog of the Roman Forum; The Third Part of Rhetoric: Style; Champions of Rhetoric III: Abraham Lincoln -- 'A few appropriate remarks'; The Fourth Part of Rhetoric: Memory; Champions of Rhetoric IV: Hitler and Churchill. Rhetoric is what gives words power. It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to thewaitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to marchwith steady purpose towards machine guns. In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practised and thought about rhetoric from its Attic origins to its twenty-first centu The Fifth Part of Rhetoric: DeliveryThe Three Branches of Oratory; The First Branch of Oratory: Deliberative Rhetoric; Champions of Rhetoric V: Martin Luther King, Jr -- Daydream Believer; The Second Branch of Oratory: Judicial Rhetoric; Champions of Rhetoric VI: Barack Obama -- The Audacity of Trope; The Third Branch of Oratory: Epideictic Rhetoric; Champions of Rhetoric VII: The Unknown Speechwriter; Thus It Can Be Shown ... ; Appendix: Glossary and Key Concepts; Notes; Index; Footnote; intfootnote; Rhetoricfoot; chapter1fn; ch1fn; chapter2fn; ch2fn; chapter3fn; ch3fn; chapter4fn; ch4fn.
