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  1. Monetising the dividual self
    the emergence of the lifestyle blog and influencers in Malaysia
    Autor*in: Hopkins, Julian
    Erschienen: 2019
    Verlag:  Berghahn, New York$aOxford

    Brief chronology of personal and lifestyle blogging in Malaysia -- Introduction : Anthroblogia : participant observation and blogging in Malaysia -- The blogs as assemblage : agency and affordances -- January 2006 : blogwars, hit sluts, and... mehr

    Standort:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
    Signatur:
    10 A 66476
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

    Standort:
    Max-Planck-Institut für ethnologische Forschung, Bibliothek
    Signatur:
    PN4567 Hopk2019
    Fernleihe:
    keine Ausleihe von Bänden, nur Papierkopien werden versandt

     

    Brief chronology of personal and lifestyle blogging in Malaysia -- Introduction : Anthroblogia : participant observation and blogging in Malaysia -- The blogs as assemblage : agency and affordances -- January 2006 : blogwars, hit sluts, and authenticity in the personal blogosphere -- The blogger and her blog : (dis)assembling the dividual self -- May 2007 : the assembling of genres -- Assembling blogs and bloggers -- April 2007 : voicy consumers and negotiating networked publics -- Assembling a blog market -- January 2009 : negotiating the authentic advertorial -- Assembling lifestyles -- October 2009 : regional blogmeet -- Conclusions : the dividual self and emergence of the lifestyle blog. "Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the dividual self"--

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Staatsbibliothek zu Berlin
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Druck
    ISBN: 9781789201185; 9781789201192
    Auflage/Ausgabe: First published
    Schriftenreihe: Anthropology of media ; Volume 8
    Schlagworte: Blogs; Bloggers; Lifestyles; Social influence; Consumption (Economics)
    Umfang: xiii, 221 Seiten, Illustrationen
    Bemerkung(en):

    Includes bibliographical references and index
  2. Monetising the dividual self
    the emergence of the lifestyle blog and influencers in Malaysia
    Autor*in: Hopkins, Julian
    Erschienen: 2019
    Verlag:  Berghahn, New York$aOxford

    Brief chronology of personal and lifestyle blogging in Malaysia -- Introduction : Anthroblogia : participant observation and blogging in Malaysia -- The blogs as assemblage : agency and affordances -- January 2006 : blogwars, hit sluts, and... mehr

    Standort:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

     

    Brief chronology of personal and lifestyle blogging in Malaysia -- Introduction : Anthroblogia : participant observation and blogging in Malaysia -- The blogs as assemblage : agency and affordances -- January 2006 : blogwars, hit sluts, and authenticity in the personal blogosphere -- The blogger and her blog : (dis)assembling the dividual self -- May 2007 : the assembling of genres -- Assembling blogs and bloggers -- April 2007 : voicy consumers and negotiating networked publics -- Assembling a blog market -- January 2009 : negotiating the authentic advertorial -- Assembling lifestyles -- October 2009 : regional blogmeet -- Conclusions : the dividual self and emergence of the lifestyle blog. "Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the dividual self"--

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Staatsbibliothek zu Berlin
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Druck
    ISBN: 9781789201185; 9781789201192
    Auflage/Ausgabe: First published
    Schriftenreihe: Anthropology of media ; Volume 8
    Schlagworte: Blogs; Bloggers; Lifestyles; Social influence; Consumption (Economics)
    Umfang: xiii, 221 Seiten, Illustrationen
    Bemerkung(en):

    Includes bibliographical references and index