Enchanted commodities -- From ashes to cyborgs : the era of reconstruction (1945/1960) -- Millennial Japan : intimate alienation and new age intimacies -- Mighty Morphin Power Rangers : the first crossover superheroes -- Fierce flesh : sexy schoolgirls in the action fantasy of Sailor Moon -- Tamagotchi : the prosthetics of presence -- Pokømon : getting monsters and communicating capitalism -- "Gotta catch 'em all" : the pokømonization of America (and the world)
From sushi and karaoke to martial arts and technoware, the currency of made-in-Japan cultural goods has skyrocketed in the global marketplace during the past decade. The globalization of Japanese "cool" is led by youth products: video games, manga (comic books), anime (animation), and cute characters that have fostered kid crazes from Hong Kong to Canada
