1. The aesthetics and affects of cuteness / Joshua Paul Dale. [et al.] -- 2. The appeal of the cute object : desire, domestication, and agency / Joshua Paul Dale -- 3. Cuteness and control in Portal / Megan Arkenberg -- 4. "This baby sloth will...
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1. The aesthetics and affects of cuteness / Joshua Paul Dale. [et al.] -- 2. The appeal of the cute object : desire, domestication, and agency / Joshua Paul Dale -- 3. Cuteness and control in Portal / Megan Arkenberg -- 4. "This baby sloth will inspire you to keep going" : capital, labor, and the affective power of cute animal videos / Allison Page -- 5. "I'll be dancin'" : American soldiers, cute YouTube performances, and the deployment of soft power in the War on Terror / Maria Pramaggiore -- 6. Live cuteness 24/7 : performing boredom on animal live streams / Katy Peplin -- 7. When awe turns to awww. : Jeff Koons's Balloon dog and the cute sublime / Elizabeth Legge -- 8. Cute twenty-first-century post-fembots / Julia Leyda -- 9. Designing affection : on the curious case of machine cuteness / Joel Gn -- 10. Soft and hard : accessible masculinity, celebrity, and post-millennial cuteness / Michael DeAngelis -- 11. Affective marketing and the kuteness of kiddles / Joyce Goggin -- 12. Kittens, farms, and wild pandas : the impact of cuteness in adult gamble-play media / Cesar Albarran-Torres -- 13. Under the yolk of consumption : re-envisioning the cute as consumable / Nadia de Vries -- 14. Ted, Wilfred, and the guys : twenty-first-century masculinities, raunch culture, and the affective ambivalences of cuteness / Anthony P. McIntyre.