Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of...
mehr
Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
Fernleihe:
uneingeschränkte Fernleihe, Kopie und Ausleihe
Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement. "This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"--
Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of...
mehr
Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
Signatur:
10 A 105059
Fernleihe:
uneingeschränkte Fernleihe, Kopie und Ausleihe
Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement. "This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"--