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  1. The handbook of organizational rhetoric and communication
    Beteiligt: Ihlen, Øyvind (HerausgeberIn); Heath, Robert L. (HerausgeberIn)
    Erschienen: 2018
    Verlag:  John Wiley & Sons, Inc, Hoboken, NJ

    Autonomous and Mid-Range Discourse PerspectivesFutures for Organizational Communication/Organizational Rhetoric; Recovering/Enriching Theories of Organizational Rhetoric/Communication; Applications for Organizational Rhetoric and Communication;... mehr

    Standort:
    Universität Potsdam, Universitätsbibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

     

    Autonomous and Mid-Range Discourse PerspectivesFutures for Organizational Communication/Organizational Rhetoric; Recovering/Enriching Theories of Organizational Rhetoric/Communication; Applications for Organizational Rhetoric and Communication; Epilogue; References; Chapter 4 Public Relations and Rhetoric: Conflict and Concurrence; The Rhetorical Tradition: Grounding Public Relations as Organization Speak; Public Relations Research and the Rhetorical Tradition; Ethics: Virtue; The Rhetoric of Public Relations' Contribution to Society; Rhetorical Situations as Rhetorical Arenas Intro; Title Page; Copyright Page; Table of Contents; List of Figures; List of Boxes and Tables; Notes on Contributors; Preface; Part I Introduction; Chapter 1 Introduction: Organizational Rhetoric; The Ancient Art of Rhetoric; New Rhetoric; Organizational Rhetoric: Domain and Practice; Structure of the Volume; References; Part II Field Overviews: Foundations and Macro-Contexts; Chapter 2 Organizational Communication and Organizational Rhetoric I: The Theme of Merger; The Origins and Early Development of Organizational Communication; The Rhetoric of Social Collectives and Movements Interpretive and Critical Turns in Organizational CommunicationThe Challenges of Transition 1: Identification/Socialization/Acculturation; The Challenges of Transition 2: Varieties of Structuration; The Challenges of Transition 3: Institutional Theory; The Challenges of Transition 4: Organizational Communication, Power and Critical Theory; Conclusion; References; Chapter 3 Organizational Communication and Organizational Rhetoric II: The Theme of Division; Discursive Turn(s) in Organizational Communication; "Muscular" Discourse and the Slide Toward Discoursism Research Agenda: Concurrence or ConflictConclusion; References; Chapter 5 Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?; Marketing: A Perspective; Marketing Rhetoric; Rhetoric as Superficial Wordplay; Rhetoric as a Special Stage -- A Matter of Theoretical and Practical Maturity; Marketing Managers and Advertising Creatives as Using two Different Kinds of Rhetoric; Rhetorical Perspectives in Advertising Research; Future Research Agendas; References; Chapter 6 Rhetorical Analysis in Management and Organizational Research, 2007-2017; Theme 1: Rhetoric is a Toolbox Theme 2: Rhetoric Is Theoretical and PracticalTheme 3: Rhetoric Creates, Sustains, and Challenges Organizational Order; Theme 4: Rhetoric Is Constructive and Constitutive of Identity; Theme 5: Managers Are Rhetors; Theme 6: Rhetoric Is Inextricably Linked to Both Rationality and Narrative Form; Conclusion; Note; References; Chapter 7 A Theory of Organization as a Context For, and as Constituted by, Rhetoric; The Problem of Context; The Context of What Rhetoric is Used; The Context of Why Rhetoric is Used; The Context of Who is Using the Rhetoric; The Context of When the Rhetoric is Used

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Hinweise zum Inhalt
    Quelle: Verbundkataloge
    Beteiligt: Ihlen, Øyvind (HerausgeberIn); Heath, Robert L. (HerausgeberIn)
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9781119265757; 9781119265771; 9781119265740; 1119265770; 1119265746
    Weitere Identifier:
    Schriftenreihe: Handbooks in communication and Media
    Schlagworte: Communication in organizations; Rhetoric; Communication in organizations; Rhetoric; BUSINESS & ECONOMICS ; Industrial Management; BUSINESS & ECONOMICS ; Management; BUSINESS & ECONOMICS ; Management Science; BUSINESS & ECONOMICS ; Organizational Behavior; Communication in organizations; Rhetoric; Organisation; Kommunikation; Rhetorik
    Umfang: 1 Online-Ressource (xxii, 511 Seiten)
    Bemerkung(en):

    Includes bibliographical references and index
  2. The Handbook of Organizational Rhetoric and Communication
    Beteiligt: Ihlen, Øyvind (Herausgeber); Heath, Robert L. (Herausgeber)
    Erschienen: 2018
    Verlag:  John Wiley & Sons, New York

    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
  3. The handbook of organizational rhetoric and communication
    Beteiligt: Ihlen, Øyvind (HerausgeberIn); Heath, Robert L. (HerausgeberIn)
    Erschienen: 2018
    Verlag:  John Wiley & Sons, Inc, Hoboken, NJ

    Autonomous and Mid-Range Discourse PerspectivesFutures for Organizational Communication/Organizational Rhetoric; Recovering/Enriching Theories of Organizational Rhetoric/Communication; Applications for Organizational Rhetoric and Communication;... mehr

    Standort:
    Hochschule Aalen, Bibliothek
    Signatur:
    eBook Wiley
    Fernleihe:
    keine Fernleihe

    Standort:
    Technische Universität Chemnitz, Universitätsbibliothek
    Fernleihe:
    keine Fernleihe

    Standort:
    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
    Fernleihe:
    keine Fernleihe
    Standort:
    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
    Fernleihe:
    keine Fernleihe

    Standort:
    Universitätsbibliothek Rostock
    Fernleihe:
    keine Fernleihe

    Standort:
    Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
    Signatur:
    jk
    Fernleihe:
    keine Fernleihe

    Standort:
    Universitätsbibliothek der Eberhard Karls Universität
    Fernleihe:
    keine Fernleihe
    Standort:
    Universitätsbibliothek der Eberhard Karls Universität
    Fernleihe:
    keine Fernleihe

     

    Autonomous and Mid-Range Discourse PerspectivesFutures for Organizational Communication/Organizational Rhetoric; Recovering/Enriching Theories of Organizational Rhetoric/Communication; Applications for Organizational Rhetoric and Communication; Epilogue; References; Chapter 4 Public Relations and Rhetoric: Conflict and Concurrence; The Rhetorical Tradition: Grounding Public Relations as Organization Speak; Public Relations Research and the Rhetorical Tradition; Ethics: Virtue; The Rhetoric of Public Relations' Contribution to Society; Rhetorical Situations as Rhetorical Arenas Intro; Title Page; Copyright Page; Table of Contents; List of Figures; List of Boxes and Tables; Notes on Contributors; Preface; Part I Introduction; Chapter 1 Introduction: Organizational Rhetoric; The Ancient Art of Rhetoric; New Rhetoric; Organizational Rhetoric: Domain and Practice; Structure of the Volume; References; Part II Field Overviews: Foundations and Macro-Contexts; Chapter 2 Organizational Communication and Organizational Rhetoric I: The Theme of Merger; The Origins and Early Development of Organizational Communication; The Rhetoric of Social Collectives and Movements Interpretive and Critical Turns in Organizational CommunicationThe Challenges of Transition 1: Identification/Socialization/Acculturation; The Challenges of Transition 2: Varieties of Structuration; The Challenges of Transition 3: Institutional Theory; The Challenges of Transition 4: Organizational Communication, Power and Critical Theory; Conclusion; References; Chapter 3 Organizational Communication and Organizational Rhetoric II: The Theme of Division; Discursive Turn(s) in Organizational Communication; "Muscular" Discourse and the Slide Toward Discoursism Research Agenda: Concurrence or ConflictConclusion; References; Chapter 5 Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?; Marketing: A Perspective; Marketing Rhetoric; Rhetoric as Superficial Wordplay; Rhetoric as a Special Stage -- A Matter of Theoretical and Practical Maturity; Marketing Managers and Advertising Creatives as Using two Different Kinds of Rhetoric; Rhetorical Perspectives in Advertising Research; Future Research Agendas; References; Chapter 6 Rhetorical Analysis in Management and Organizational Research, 2007-2017; Theme 1: Rhetoric is a Toolbox Theme 2: Rhetoric Is Theoretical and PracticalTheme 3: Rhetoric Creates, Sustains, and Challenges Organizational Order; Theme 4: Rhetoric Is Constructive and Constitutive of Identity; Theme 5: Managers Are Rhetors; Theme 6: Rhetoric Is Inextricably Linked to Both Rationality and Narrative Form; Conclusion; Note; References; Chapter 7 A Theory of Organization as a Context For, and as Constituted by, Rhetoric; The Problem of Context; The Context of What Rhetoric is Used; The Context of Why Rhetoric is Used; The Context of Who is Using the Rhetoric; The Context of When the Rhetoric is Used

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Hinweise zum Inhalt
    Quelle: Verbundkataloge
    Beteiligt: Ihlen, Øyvind (HerausgeberIn); Heath, Robert L. (HerausgeberIn)
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9781119265757; 9781119265771; 9781119265740; 1119265770; 1119265746
    Weitere Identifier:
    Schriftenreihe: Handbooks in communication and Media
    Schlagworte: Communication in organizations; Rhetoric; Communication in organizations; Rhetoric; BUSINESS & ECONOMICS ; Industrial Management; BUSINESS & ECONOMICS ; Management; BUSINESS & ECONOMICS ; Management Science; BUSINESS & ECONOMICS ; Organizational Behavior; Communication in organizations; Rhetoric; Organisation; Kommunikation; Rhetorik
    Umfang: 1 Online-Ressource (xxii, 511 Seiten)
    Bemerkung(en):

    Includes bibliographical references and index