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  1. Evangelicals Incorporated
    Books and the Business of Religion in America
    Autor*in: Vaca, Daniel
    Erschienen: 2019
    Verlag:  Harvard University Press, Cambridge ; ProQuest, Ann Arbor, Michigan

    Standort:
    Universitätsbibliothek Kassel, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
    Fernleihe:
    keine Fernleihe
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9780674243965
    RVK Klassifikation: AN 18830 ; LB 46610
    Schlagworte: Evangelikale Bewegung; Christliche Literatur; Medienkultur; Gewerbebetrieb
    Umfang: 1 Online-Ressource (337 pages)
    Bemerkung(en):

    Description based on publisher supplied metadata and other sources
  2. Evangelicals incorporated
    books and the business of religion in America
    Autor*in: Vaca, Daniel
    Erschienen: 2019
    Verlag:  Harvard University Press, Cambridge, Massachusetts ; Walter de Gruyter GmbH, London

    Long before evangelical Christians became known as a powerful political constituency, evangelicals were a profitable consumer constituency. In Evangelicals Incorporated Daniel Vaca argues that evangelical Christianity became a prominent form of... mehr

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    Standort:
    Universitätsbibliothek Gießen
    Fernleihe:
    keine Fernleihe

    Standort:
    Universitätsbibliothek Kassel, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
    Fernleihe:
    keine Fernleihe

    Standort:
    Universität Mainz, Zentralbibliothek
    Fernleihe:
    keine Fernleihe

     

    Long before evangelical Christians became known as a powerful political constituency, evangelicals were a profitable consumer constituency. In Evangelicals Incorporated Daniel Vaca argues that evangelical Christianity became a prominent form of religious life in the twentieth-century United States through commercial activity. To tell this story, Vaca focuses especially on the evangelical book industry, which not only has produced some of the bestselling titles in American history but also has inspired the world's largest secular media conglomerates to pursue evangelical markets. Drawing on corporate archives, personal letters, interviews, and more, [this work] explains how for-profit evangelical publishers and booksellers grew from modest roots to one of the most lucrative corners of the international book trade. By exploring areas of commercialism such as branding, retailing, marketing, and finance, Vaca illustrates how commercial media companies have cultivated and capitalized upon the expansive idea of evangelicalism since the end of the nineteenth century.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9780674243965; 9780674243972; 9780674243989
    Weitere Identifier:
    RVK Klassifikation: AN 18830 ; LB 46610
    Schlagworte: Evangelikale Bewegung; Christliche Literatur; Medienkultur; Gewerbebetrieb
    Umfang: 1 Online-Ressource (329 Seiten), Illustrationen
    Bemerkung(en):

    Literaturangaben