Verlag:
Routledge, Taylor & Francis Group, New York
Introduction: Why study Superman? -- Taming Superman: the origins of brand continuity -- Narrative continuity and the fantasy of realism -- Myth and The Man of Steel: identifying Superman's worst enemy -- Superman v. Superman: corporate innovation...
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Introduction: Why study Superman? -- Taming Superman: the origins of brand continuity -- Narrative continuity and the fantasy of realism -- Myth and The Man of Steel: identifying Superman's worst enemy -- Superman v. Superman: corporate innovation and the resistance of cultural continuity -- Conclusion: The once and future Superman?