Verlag:
<<The>> MIT Press, Cambridge, Massachusetts
"This book is a personal, practical, and inspirational guide for scientists and other technically trained professionals who seek to be more effective and empathetic in their writings for professional and nontechnical audiences"--
mehr
"This book is a personal, practical, and inspirational guide for scientists and other technically trained professionals who seek to be more effective and empathetic in their writings for professional and nontechnical audiences"--
Me, you, & this book -- Tension -- Structure : mapping the reader's path -- For whom the keys click -- 5 Prep talk & pep talk -- Improving sentences -- Science-specific considerations -- Numbers on the brain -- Details & anecdotes -- The pros & cons of metaphor -- Speaking science -- STEM phenotypes -- Communicating at different social scales -- Communicating calamity
