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1. Campaigning in the twenty-first century

   a whole new ballgame?
   Autor*in: Johnson, Dennis W.

   Erschienen: 2011

   Verlag:  Routledge, New York

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   Osnabrück: Hochschule Osnabrück, Bibliothek Campus Westerberg

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   Hochschule Osnabrück, Bibliothek Campus Westerberg

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   Quelle:	Verbundkataloge
   Sprache:	Englisch
   Medientyp:	Buch (Monographie)
   Format:	Druck
   ISBN:	0415800374; 0415800382; 0203878965; 9780415800372; 9780415800389; 9780203878965
   RVK Klassifikation:	MG 70470 ; MF 1500 ; AP 17340
   Schlagworte:	Political campaigns; Campaign management
   Umfang:	xi, 137 S., 24 cm
   Bemerkung(en):	Includes bibliographical references and index The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.

2. Campaigning in the Twenty-First Century

   A Whole New Ballgame?
   Autor*in: Johnson, Dennis W

   Erschienen: 2010; ©2011.

   Verlag:  Taylor & Francis Group, Florence

   So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade.... mehr

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   So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning-micro-targeting, online fundraising, digital communication, the new media-and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants. Book Cover -- Title -- Copyright -- Dedication -- Contents -- List of Tables -- Preface -- 1 The Modern Campaign -- 2 Communicating with Voters: The New Media -- 3 Communicating with Voters: The Old Media -- 4 Fundraising -- 5 Independent Voices -- 6 Taking the Pulse of the Electorate -- 7 Voter Identification, Contact, and Mobilization -- 8 Campaigning in the Next Decade -- Appendix A: Summary of Findings -- Appendix B: Timeline of Selected Campaign Firsts -- Notes -- Further Reading -- Index.

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   Quelle:	Verbundkataloge
   Sprache:	Englisch
   Medientyp:	Ebook
   Format:	Online
   ISBN:	9780203878965
   RVK Klassifikation:	MG 70470 ; AP 17340 ; MF 1500
   Auflage/Ausgabe:	1st ed.
   Schlagworte:	Political campaigns; Campaign management; Campaign management ; United States; Political campaigns ; United States; United States ; Politics and government ; 21st century; Electronic books
   Umfang:	1 online resource (150 pages)
   Bemerkung(en):	Description based on publisher supplied metadata and other sources Book Cover; Title; Copyright; Dedication; Contents; List of Tables; Preface; 1 The Modern Campaign; 2 Communicating with Voters: The New Media; 3 Communicating with Voters: The Old Media; 4 Fundraising; 5 Independent Voices; 6 Taking the Pulse of the Electorate; 7 Voter Identification, Contact, and Mobilization; 8 Campaigning in the Next Decade; Appendix A: Summary of Findings; Appendix B: Timeline of Selected Campaign Firsts; Notes; Further Reading; Index;