Introduction : The case for speechwriting -- Speechmaking in the twenty-first century -- The beginning of speechwriting -- Research and theory on speechwriting -- The rhetorical canons of speechwriting -- Genres of speechwriting -- How speeches are...
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Introduction : The case for speechwriting -- Speechmaking in the twenty-first century -- The beginning of speechwriting -- Research and theory on speechwriting -- The rhetorical canons of speechwriting -- Genres of speechwriting -- How speeches are written -- Characterizing the speaker -- Writing for the ear -- Writing for the eye: pictures, visions, and PowerPoint -- The ethics of speechwriting -- The functions of speechwriting in contemporary society -- The general steps in the speechwriting process. This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession
