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A Companion to Media Studies is a comprehensive collection that brings together new writings by some of the most respected canonical and contemporary media studies scholars. The result is a fascinating overview of the theories and methodologies that have produced this most interdisciplinary of fields. Leading essayists - from Denis McQuail, John Nerone, Margaret Gallagher, and Dan Schiller to Charles Whitney, James Ettema, Jennings Bryant, and Ellen Wartella - tackle a variety of concepts and controversies from qualitative and quantitative perspectives, and with specific attention to issues of globalization and difference. The Companion showcases some of the most exciting work currently underway on feminist media, media history, the future of theory, digital capitalism, power, agency, popular culture, race, and intellectual property, and is organized into six areas of study: foundations, production, media content, media audiences, effects, and futures. A Companion to Media Studies provides an accessible and comprehensive point of entry into this expansive and interdisciplinary field Feminist media perspectives / Margaret Gallagher -- New horizons for communication theory in the new media age / Denis McQuail -- From modernization to participation: the past and future of development communications in media studies / Robert Huesca -- Tensions between popular and alternative music: REM as an artist-intellectual / Robert Sloane -- Approaches to media history / John Nerone -- Ethical issues in media production / Sharon L. Bracci -- Digital capitalism: a status report on the corporate commonwealth of information / Dan Schiller -- Media production: individuals, organizations, institutions / James S. Ettema & D. Charles Whitney -- From the playboy to the hustler: class, race, and the marketing of masculinity / Gail Dines and Elizabeth R. Perea -- Selling survivor: the use of TV news to promote entertainment / Matthew P. McAllister -- Constructing youth: media, youth and the politics of representation / Sharon R. Mazzarella -- The less space we take, the more powerful we'll be: how advertising uses gender to invert signs of empowerment and social equality / Vickie Rutledge Shields -- Constructing a new model of ethnic media: image-saturated magazines as touchstones / Melissa A. Johnson -- Out of India: fashion culture and the marketing of ethnic style / Sujata Moorti -- Resuscitating feminist audience studies: revisiting the politics of representation and resistance / Radhika E. Parameswaran -- The changing nature of audiences: from the mass audience to the interactive media user / Sonia Livingstone -- The cultural revolution in audience research / Virginia Nightingale -- Practising embodiment: reality, respect and issues of gender in media reception / Joke Hermes -- Salsa as popular culture: ethnic audiences constructing an identity / Angharad N. Valdivia -- Race and crime in the media: research from a media effects perspective / Mary Beth Oliver -- The appeal and impact of media sex and violence / Jennings Bryant & Dorina Miron -- The role of interactive media in children⁸s cognitive development / Ellen A. Wartella, Barbara J. O'Keefe and Ronda M. Scantlin -- The impact of stereotypical and counter-stereotypical news on viewer perceptions of Blacks and Latinos: an exploratory study / Michael C. Casas and Travis L. Dixon -- Where we should go next and why we probably won't: an entirely idiosyncratic, utopian and unashamedly peppery map for the future / John D.H. Downing -- All consuming identities: race, mass media and the pedagogy of resentment in the age of difference / Cameron McCarthy -- Expanding the definition of media activism / Carrie A. Rentschler -- Realpolitik and utopias of universal bonds: for a critique of technoglobalism / Armand Mattelart (translated from the French by Samira Hassa) -- Intellectual property, cultural production, and the location of Africa / Boatema Boateng.
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