The creative class and HRD -- Making it up : catalysing creativity -- Pretty smart : valuing aesthetics -- The illusion of potential : imaginative truth -- Caring about beauty -- Artful HRD : pleasure for pleasure -- Arts based HRD -- Beyond artfulness : expressing human vitality -- Constructing the creative class -- Development strategies for creativity -- Creative industries and the state -- Double standards : the middle classes and creativity -- It's own worst enemy : the two faces of aesthetics