As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize...
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As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to cho
Includes bibliographical references (p. [225]-260) and index
Electronic reproduction; Available via World Wide Web
Contents; Political Advertising Transcripts; Series Foreword; Acknowledgments; Introduction; Chapter 1 The Evolution of Political Campaigning; Chapter 2 Modern Political Communication Consulting; Chapter 3 Understanding the Public Opinion Process in the United States; Chapter 4 Understanding Political Leadership; Chapter 5 Political Communication Effects; Chapter 6 Political Communication Research Methods and Applications; Chapter 7 Political Advertising; Chapter 8 Legal and Ethical Considerations; References; Index
