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  1. Inside political campaigns
    theory and practice
    Erschienen: 1997
    Verlag:  Praeger, Westport, Conn

    As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize... mehr

    Hochschulbibliothek Friedensau
    Online-Ressource
    keine Fernleihe

     

    As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to cho

     

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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 0275955877; 9780275955878
    Schriftenreihe: Praeger series in political communication
    Schlagworte: Communication in politics; Political consultants; Campaign management
    Umfang: Online-Ressource (xxv, 266 p), ill
    Bemerkung(en):

    Includes bibliographical references (p. [225]-260) and index

    Electronic reproduction; Available via World Wide Web

    Contents; Political Advertising Transcripts; Series Foreword; Acknowledgments; Introduction; Chapter 1 The Evolution of Political Campaigning; Chapter 2 Modern Political Communication Consulting; Chapter 3 Understanding the Public Opinion Process in the United States; Chapter 4 Understanding Political Leadership; Chapter 5 Political Communication Effects; Chapter 6 Political Communication Research Methods and Applications; Chapter 7 Political Advertising; Chapter 8 Legal and Ethical Considerations; References; Index