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  1. Can financial incentives help people trying to establish new habits?
    experimental evidence with new gym members
    Autor*in: Carrera, Mariana; Royer, Heather; Stehr, Mark; Syndor, Justin
    Erschienen: July 2017
    Verlag:  IZA, Bonn, Germany

    We conducted a randomized controlled trial testing the effect of modest incentives to attend the gym among new members of a fitness facility, a population that is already engaged in trying to change a health behavior. Our experiment randomized 836... mehr

    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signatur:
    DS 4 (10874)
    Fernleihe:
    keine Fernleihe

     

    We conducted a randomized controlled trial testing the effect of modest incentives to attend the gym among new members of a fitness facility, a population that is already engaged in trying to change a health behavior. Our experiment randomized 836 new members of a private gym into a control group, receiving a $30 payment unconditionally, or one of 3 incentive groups, receiving a payment if they attended the gym at least 9 times over their first 6 weeks as members. The incentives were a $30 payment, a $60 payment, and an item costing $30 that leveraged the endowment effect. These incentives had only moderate impacts on attendance during members' first 6 weeks and no effect on their subsequent visit trajectories. We document substantial overconfidence among new members about their likely visit rates and discuss how overconfidence may undermine the effectiveness of a modest incentive program.

     
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Weitere Identifier:
    hdl: 10419/170858
    Schriftenreihe: Discussion paper / IZA ; no. 10874
    Schlagworte: Fitness-Wirtschaft; Vertrauen; Konsumentenverhalten; Leistungsanreiz; USA
    Umfang: 1 Online-Ressource (circa 65 Seiten), Illustrationen