Verlag:
Lexington Books, Lanham, MD ; Boulder ; New York ; London
A Rhetoric of Divisive Partisanship: The 2016 American Presidential Campaign Disourse of Bernie Sanders and Donald Trump examines the campaign speeches of Bernie Sanders and Donald Trump as they targeted members of the American public that were...
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A Rhetoric of Divisive Partisanship: The 2016 American Presidential Campaign Disourse of Bernie Sanders and Donald Trump examines the campaign speeches of Bernie Sanders and Donald Trump as they targeted members of the American public that were ideologically different but equally emotionally vulnerable. Each appealed to marginalized segments of the electorate, groups at opposite ends of the political spectrum, joined through a shared distrust and fear of politics instead of political or even party affiliation. This book addresses how Sanders and Trump polarized and reinforced their respective bases as "outsiders" and relied on anti-establishment arguments and discussions grounded in personal attacks against "enemies." Colleen Elizabeth Kelley expands on previous ideas about dialogue and political talk and asserts that, rather than serving as a model of civic and civil discourse, the rhetoric of Sanders and Trump was reactionary and divisive, beginning with different intentions and producing different results--back cover
Preface -- Introduction -- 1. A Rhetoric of Divisive Partisanship -- 2. Other/Outsider Rhetoric -- 3. The Outsider Rhetorical Behavior of Bernie Sanders -- 4. The Outsider Rhetorical Behavior of Donald Trump -- 5. Post-election Rhetorical Behavior of Sanders and Trump -- 6. Wired-in Populism -- 7. Effects on the Electorate -- 8. The Post-Campaign Rhetorical Legacy -- 9. Implications of Divisive Partisanship Rhetoric --Conclusion: A Twenty-First Century Paradigm -- References -- Index -- About the Author