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  1. A mega-study of text-based nudges encouraging patients to get vaccinated at an upcoming doctor's appointment
    Autor*in: Milkman, Katherine L.; Patel, Mitesh S.; Gandhi, Linnea; Graci, Heather N.; Gromet, Dena; Ho, Hung; Kay, Joseph S.; Lee, Timothy W.; Akinola, Modupe; Beshears, John; Bogard, Jonathan E.; Buttenheim, Alison; Chabris, Christopher F.; Chapman, Gretchen B.; Choi, James J.; Dai, Hengchen; Fox, Craig R.; Goren, Amir; Hilchey, Matthew D.; Hmurovic, Jillian; John, Leslie K.; Karlan, Dean; Kim, Melanie; Laibson, David I.; Lamberton, Cait; Madrian, Brigitte C.; Meyer, Michelle N.; Modanu, Maria; Nam, Jimin; Rogers, Todd; Rondina, Renate; Saccardo, Silvia; Shermohammed, Maheen; Soman, Dilip; Sparks, Jehan; Warren, Caleb; Weber, Megan; Berman, Ron; Evans, Chalanda N.; Snider, Christopher K.; Tsukayama, Eli; Van Den Bulte, Christophe; Volpp, Kevin; Duckworth, Angela L.
    Erschienen: [2021]
    Verlag:  [University of Toronto - Rotman School of Management], [Toronto]

    Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N=47,306) testing 19 nudges delivered... mehr

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    Standort:
    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
    Fernleihe:
    keine Fernleihe

    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Fernleihe:
    keine Fernleihe

     

    Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N=47,306) testing 19 nudges delivered to patients via text message and designed to boost adoption of the influenza vaccine. Our findings suggest that text messages sent prior to a primary care visit can boost vaccination rates by an average of 5%. Overall, interventions performed better when they were (a) framed as reminders to get flu shots that were already reserved for the patient and (b) congruent with the sort of communications patients expected to receive from their healthcare provider (i.e., not surprising, casual, or interactive). The best-performing intervention in our study reminded patients twice to get their flu shot at their upcoming doctor’s appointment and indicated it was reserved for them. This successful script could be used as a template for campaigns to encourage the adoption of life-saving vaccines, including against COVID-19

     
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Weitere Identifier:
    Schriftenreihe: [Rotman School of Management working paper ; no. 3780267]
    Schlagworte: vaccination; COVID-19; nudge; influenza; field experiment
    Umfang: 1 Online-Ressource (circa 75 Seiten), Illustrationen
  2. Influence or advertise: the role of social learning in influencer marketing
    Autor*in: Berman, Ron; Ory, Aniko; Zheng, Xudong
    Erschienen: [2023]
    Verlag:  Cowles Foundation for Research in Economics, Yale University, New Haven, Connecticut

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    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    VS 29
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Online
    Schriftenreihe: Cowles Foundation discussion paper ; no. 2358 (January 2023)
    Schlagworte: Influencer marketing; social learning; online advertising; targeting; word of mouth; social media marketing
    Umfang: 1 Online-Ressource (circa 51 Seiten), Illustrationen
  3. The value of descriptive analytics
    evidence from online retailers
    Autor*in: Berman, Ron; Israeli, Ayelet
    Erschienen: [2020]
    Verlag:  Harvard Business School, [Boston, MA]

    Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce... mehr

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    Verlag (kostenfrei)

    Standort:
    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
    Fernleihe:
    keine Fernleihe

    Standort:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signatur:
    Keine Rechte
    Fernleihe:
    keine Fernleihe

     

    Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an increase of 4%–10% in average weekly revenues post-adoption. We demonstrate that only retailers that adopt and use the dashboard reap these benefits. The increase in revenue is not explained by price changes or advertising optimization. Instead, it is consistent with the addition of CRM, personalization, and prospecting technologies to retailer websites. The adoption and usage of descriptive analytics also increases the diversity of products sold, the number of transactions, the numbers of website visitors and unique customers, and the revenue from repeat customers. In contrast, there is no change in basket size. These findings are consistent with a complementary effect of descriptive analytics that serve as a monitoring device that helps retailers control additional martech tools and amplify their value. Without using the descriptive dashboard, retailers are unable to reap the benefits associated with these technologies

     
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
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    Schriftenreihe: Working paper / Harvard Business School ; 21, 067
    Schlagworte: descriptive analytics; big data; synthetic control; e-commerce; online retail
    Umfang: 1 Online-Ressource (circa 53 Seiten), Illustrationen
  4. Vaudeville Philosophers: "The Killers"
    Autor*in: Berman, Ron
    Erschienen: 1999

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    Quelle: Online Contents Komparatistik
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    Übergeordneter Titel: Twentieth century literature; Durham, NC : Duke Univ. Press, 1955-; Band 45, Heft 1 (1999), Seite 79-93; 23 cm