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  1. The business of gamification
    a critical analysis
    Contributor: Dymek, Mikolaj (HerausgeberIn); Zackariasson, Peter (HerausgeberIn)
    Published: 2016
    Publisher:  Routledge, New York

    Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the... more

    Location:
    Universitätsbibliothek Braunschweig
    Signature:
    2946-4083
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A16-4184
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- External organisational perspectives -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Conceptual perspectives -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson -- Index

     
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    Content information
    Source: Union catalogues
    Contributor: Dymek, Mikolaj (HerausgeberIn); Zackariasson, Peter (HerausgeberIn)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781138824164
    RVK Categories: QR 770
    Series: Routledge advances in management and business studies ; 65
    Subjects: Computerspiel; Organisatorischer Wandel; Mensch-Maschine-System; Computerspieleindustrie; Branchenentwicklung; Sozialphilosophie; Video games industry; Video games; Business enterprises; Gamification
    Scope: xxi, 229 Seiten, Illustrationen
    Notes:

    Enthält 12 Beiträge

    Includes bibliographical references and index
  2. Inside the gamification case of a mobile phone marketing campaign
    the amalgamation of game studies with marketing communications?
    Author: Dymek, Mikolaj
    Published: 2016

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
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    Source: Union catalogues
    Language: English
    Media type: Article (edited volume)
    Format: Print
    Parent title: Enthalten in: The business of gamification; New York : Routledge, 2016; (2016), Seite 99-121; xxi, 229 Seiten

    Subjects: Computerspiel; Mobilkommunikation; Marketingmanagement
  3. The business of gamification
    a critical analysis
    Contributor: Dymek, Mikolaj (HerausgeberIn); Zackariasson, Peter (HerausgeberIn)
    Published: 2016; ©2017
    Publisher:  Routledge, London

    Cover -- Title -- Copyright -- Contents -- About the Editors -- About the Contributors -- Introduction -- PART I Internal Organizational Perspectives -- 1 Role-Playing Games at Work: About Management, Gamification and Effectiveness -- 2 Feeding the... more

    Location:
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
    Inter-library loan:
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    Location:
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    No inter-library loan

    Location:
    Hochschulbibliothek Friedensau
    Signature:
    Online-Ressource
    Inter-library loan:
    No inter-library loan

    Location:
    Hochschule Schmalkalden, Cellarius Bibliothek
    Inter-library loan:
    No inter-library loan

     

    Cover -- Title -- Copyright -- Contents -- About the Editors -- About the Contributors -- Introduction -- PART I Internal Organizational Perspectives -- 1 Role-Playing Games at Work: About Management, Gamification and Effectiveness -- 2 Feeding the RedCritter: The Gamification of Project Management Software -- 3 Gamification as Ideological Praxis: On Play, Games and the Modding of Management -- PART II External Organizational Perspectives -- 4 Game of Gamification: Marketing, Consumer Resistance and Digital Play -- 5 Win, Earn, Gain: Gamification in the History of Retailing 6 Inside the Gamification Case of a Mobile Phone Marketing Campaign: The Amalgamation of Game Studies with Marketing Communications? -- 7 Samsung Nation: A Gamified Experience -- 8 Play a Game, Save the Planet! Gamification as a Way to Promote Green Consumption -- PART III Conceptual Perspectives -- 9 Gamification for Sustainability: Beyond the Ludo-Aesthetical Approach -- 10 Designing for the Play Instinct: Gamification, Collective Voodoo and Mumbo Jumbo -- 11 Total Gamification and the Limits of Our Imagination -- 12 Old Things-New Names -- Index

     
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Contributor: Dymek, Mikolaj (HerausgeberIn); Zackariasson, Peter (HerausgeberIn)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781315740867
    RVK Categories: QR 770
    Series: Routledge advances in management and business studies ; 65
    Subjects: Computerspiel; Organisatorischer Wandel; Mensch-Maschine-System; Computerspieleindustrie; Branchenentwicklung; Sozialphilosophie
    Scope: 1 Online-Ressource (XXI, 229 Seiten)
    Notes:

    Originally published: New York: Routledge, 2016. - Includes bibliographical references and index

    Description based upon print version of record