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  1. Moral Deteriorations Sever Firm Identity
    Author: De Freitas, Julian; Khon, Zarema; Kim, Pechthida; Johnson, Samuel
    Published: 2022
    Publisher:  SSRN, [S.l.]

    Firms change over time. Which changes are so damaging that consumers believe the firm’s very identity ceases to exist? We explored this question using Twitter data and eight experiments involving nearly 3,000 subjects. Consumers judged that moral... more

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    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Firms change over time. Which changes are so damaging that consumers believe the firm’s very identity ceases to exist? We explored this question using Twitter data and eight experiments involving nearly 3,000 subjects. Consumers judged that moral deteriorations were particularly disruptive to a firm’s identity—just as or even more so than moral improvements, product changes, and brand personality changes. This effect occurred because consumers thought that morally good traits were essential to a firm’s identity, such that losing these traits seemed to sever the firm’s persisting identity. The effect was not explained by whether the firm was viewed as still being in the same category of industry nor by whether a change was viewed as tainting the firm. Whether a change was identity disrupting also depended on individual moral values: liberals viewed changes toward a conservative direction as severing a firm’s identity, and vice versa for conservatives. Moreover, consumers acted on these feelings when on social media sites, deactivating their Twitter accounts after Twitter underwent a moral deterioration that seemed to sever its existing identity. Together, these findings have marketing implications for brand management, brand activism, and countering negative firm stereotypes

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    Series: Harvard Business School Strategy Unit Working Paper ; No. 22-077
    Subjects: Corporate identity; morality; brand activism; social media; business ethics; firm stereotypes
    Scope: 1 Online-Ressource (62 p)
    Notes:

    Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2022 erstellt
  2. An investigation of early modern Quakers’ business ethics
    Author: Sahle, Esther
    Published: 2015
    Publisher:  London School of Economics, Dept. of Economic History, London

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Economic history working papers / LSE, Economic History Department ; 216
    Subjects: institutions; business ethics; religion; Quakers; economic thought; early modern England; seventeenth century history; eighteenth century history; trade; Protestantism
    Scope: Online-Ressource (32 S.)
  3. Promise keeping, relational closeness, and identifiability
    an experimental investigation In China
    Published: 2014
    Publisher:  Department of Economics and Finance, University of Guelph, Guelph, Ontario

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Discussion paper ; 2014,05
    Subjects: Promise-keeping; P2P lending; relational closeness; identifiability; China; guanxi,mianzi; business ethics; experimental
    Scope: Online-Ressource (42 S.), graph. Darst.