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  1. Media context and advertising processing
    media context variables influencing consumer motivation, ability and opportunity to process information from advertisements
    Published: 1995
    Publisher:  Helsingin Kauppakorkeakoulun Kuvalaitos, Helsinki

    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    A 206402
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9517028938
    Series: Array ; 157
    Subjects: Mediensektor; Werbewirkung; Werbung; Theorie
    Scope: 89 S