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  1. Impact of flow on recognition of and attitudes towards in-game brand placements
    brand congruence and placement prominence as moderators
    Author: Slabbinck, Hendrik
    Published: 2014

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
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    Source: Union catalogues
    Language: English
    Media type: Article (journal)
    Format: Print
    Parent title: In: International journal of advertising; Abingdon : Routledge, Taylor & Francis Group, 1983; 33(2014), 4, Seite 785-810

    Subjects: Product Placement; Computerspiel; Werbung; Markenimage; Interaktive Medien; Werbepsychologie
    Scope: graph. Darst.