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  1. Market orientation and the role of customers in decision makers' cognitive maps
    an explorative study of causal attribution
    Author: Söderlund, Magnus
    Published: 1993

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 94 (6515)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 6515
    Array ; 6515
    Subjects: Marketingmanagement; Werbepsychologie; Entscheidung
    Scope: 24 S
    Notes:

    Literaturverz. S. 22 - 24