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Displaying results 1 to 4 of 4.

  1. Intensität der Werbeforschung grosser Werbetreibender
    eine empirische Untersuchung
    Author: Felser, Peter
    Published: 1991

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A 198753
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    Subjects: Werbewirkung; Werbepsychologie; Konsumgüter; Schweiz
    Scope: XII, 245 S. : zahlr. graph. Darst
    Notes:

    Freiburg i.Ue./Schweiz, Univ., Diss., 1991
  2. Bildverarbeitung und Beeinflussung
    eine schematheoretische Analyse des Konsumentenverhaltens
    Author: Hinrichs, Alfred
    Published: 1991

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    Mb 606
    Inter-library loan:
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    Subjects: Werbepsychologie; Konsumentenverhalten; Theorie
    Scope: 7 Mikrofiches : 24x
    Notes:

    Mikroreprod. eines Ms., 353 S

    Wuppertal, Univ., Diss., 1991
  3. Advertising stimulus effects
    a review
    Author: Percy, Larry; Rossiter, John R.
    Published: 1991

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 368 (91.012)
    Inter-library loan:
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 1862741301
    Series: Array ; 91,012
    Subjects: Werbepsychologie
    Scope: 55 S
  4. De signaaltheorie in de produktmarkt
    Author: Gaeremynck, Ann
    Published: 1991
    Publisher:  Dep. voor Toegepaste Economische Wetenschappen, Kath. Univ. Leuven, Leuven

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
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    Source: Union catalogues
    Language: Dutch
    Media type: Book
    Format: Print
    Series: Bedrijfseconomische verhandeling ; 9103
    Subjects: Werbepsychologie; Informationsökonomik; Produktgestaltung; Produktqualität; Theorie
    Scope: 37 Bl