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  1. Smart defaults
    from hidden persuaders to adaptive helpers
    Published: 2008
    Publisher:  INSEAD, Fontainebleau

    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    No inter-library loan
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Array ; 2008,20
    Subjects: Marketing; Neuromarketing; Werbepsychologie; Konsumentenverhalten
    Scope: Online-Ressource (PDF-Datei: 33 S., 156 KB), graph. Darst.
  2. Commercializing social interaction
    the ethics of stealth marketing
    Published: 2008
    Publisher:  INSEAD, Fontainebleau

    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Array ; 2008,19
    Subjects: Marketingmanagement; Werbeplanung; Werbepsychologie; Soziale Beziehungen; Ethik; Konsumentenverhalten
    Scope: Online-Ressource (PDF-Datei: 38 S., 161 KB), graph. Darst.