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Displaying results 1 to 2 of 2.

  1. Emotions and motivations in advertising
    Author: Rossiter, John R.; Percy, Larry
    Published: 1990

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 368 (90.030)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 90,030
    Subjects: Werbepsychologie; Motivation; Theorie
    Scope: 39 S
  2. Advertising stimulus effects
    a review
    Author: Percy, Larry; Rossiter, John R.
    Published: 1991

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 368 (91.012)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 1862741301
    Series: Array ; 91,012
    Subjects: Werbepsychologie
    Scope: 55 S