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  1. Mood matching
    the importance of fit between moods elicited by TV programs and commercials
    Author: Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava
    Published: 2009
    Publisher:  INSEAD, Fontainebleau

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Edition: Rev. vers.
    Series: Array ; 2009,06
    Subjects: Fernsehwerbung; Fernsehprogramm; Werbepsychologie; Werbewirkung
    Scope: Online-Ressource (PDF-Datei: 28 S., 512 KB)
  2. Mood matching
    the importance of fit between moods elicited by TV programs and commercials
    Author: Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava
    Published: 2008
    Publisher:  INSEAD, Fontainebleau

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Array ; 2008,01
    Subjects: Fernsehwerbung; Fernsehprogramm; Werbepsychologie; Werbewirkung
    Scope: Online-Ressource (PDF-Datei: 34 S., 131 KB), graph. Darst.