Skip to main navigation Skip to main content
info(at)avldigital.remove-this.de
Deutsch English
Narrow Search
Search narrowed by
Last searches

Results for *

Displaying results 1 to 1 of 1.

  1. Emotional advertising: revisiting the role of product category
    Author: Geuens, Maggie; Pelsmacker, Patrick de; Faseur, Tine
    Published: 2010
    Publisher:  Faculteit Economie en Bedrijfskunde, Univ. Gent, Gent

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    Keine Speicherung
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Working paper / Universiteit Gent, Faculteit Economie en Bedrijfskunde ; 646
    Subjects: Fertigungsprogramm; Werbeplanung; Werbewirkung; Werbepsychologie; Nutzentheorie
    Scope: Online-Ressource (PDF-Datei: 34 S., 127 KB)