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  1. Gender Marketing
    die Geschlechterrollen heute und daraus resultierende Ansätze für das Marketing
    Author: Canzler, Julia
    Published: 2009
    Publisher:  Fachhochschule, Fachbereich Wirtschaftswissenschaft, Erfurt

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    Staats- und Universitätsbibliothek Bremen
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    Fachhochschule Erfurt, Hochschulbibliothek
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    Thüringer Universitäts- und Landesbibliothek
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    Hochschule der Medien, Bibliothek Standort Nobelstr.
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    Content information
    Source: Union catalogues
    Contributor: Drees, Norbert (HerausgeberIn)
    Language: German
    Media type: Book
    Format: Online
    Other identifier:
    RVK Categories: QP 600
    Series: Erfurter Hefte zum angewandten Marketing ; Heft 24
    Subjects: Geschlecht; Konsumentenverhalten; Zielgruppe; Werbepsychologie; Marketingmanagement; Deutschland
    Scope: 1 Online-Ressource (28 Seiten), Illustrationen, Diagramme
  2. Gender Marketing
    Contributor: Drees, Norbert (Hrsg.)
    Published: 2009
    Publisher:  Fachhochschule, Fachbereich Wirtschaftswiss., Erfurt

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    Hochschule Aalen, Bibliothek
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    658.83 Gen
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    Erfurter 24
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    Fachhochschule Erfurt, Hochschulbibliothek
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    023.210
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    Fachhochschule Erfurt, Hochschulbibliothek
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    QP 600 D771
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    Fachhochschule Erfurt, Hochschulbibliothek
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    Fachhochschule Erfurt, Hochschulbibliothek
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    QP 600 D771
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    Fachhochschule Erfurt, Hochschulbibliothek
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    QP 600 D771
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    Wk 525 -24-
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    2010 SB 978
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    Content information
    Source: Union catalogues
    Contributor: Drees, Norbert (Hrsg.)
    Language: German
    Media type: Book
    Format: Print
    RVK Categories: QP 631 ; QP 600
    DDC Categories: 650
    Series: Erfurter Hefte zum angewandten Marketing ; 24
    Subjects: Geschlecht; Konsumentenverhalten; Zielgruppe; Werbepsychologie; Marketingmanagement; Deutschland
    Scope: 28 S., Ill., graph. Darst.
    Notes:

    Enth.: Gender Marketing - Die Geschlechterrollen heute und daraus resultierende Ansätze für das Marketing / von Julia Canzler